Is Amazon Prime Worth It? Here's What You Need to Know.

last updated 7 July 2025

Contributions from
Bob Niedt

Amazon Prime Day 2025 is here. From July 8 through 11, the retailer is hosting its first-ever four-day Prime Day sale. With many of the best Prime Day deals reserved exclusively for members, shoppers are wondering how much membership costs and whether Amazon Prime is worth it.

There are many reasons to consider signing up for an Amazon Prime subscription. Among them are perks like free two and one-day shipping, exclusive Prime Original movies and TV shows on Prime Video, millions of tunes via Prime Music with Audible, plus access to lots of deals and huge sale events like Amazon Prime Day.

Amazon is regularly finding new ways to draw in would-be subscribers, but all these extras come at a cost. There have been a few price hikes over the years, with the current price being $14.99 per month or $139.99 annually.

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If you haven't joined Amazon Prime yet, or you are considering resubscribing for Prime Day, read on to learn more about the various plans on offer, and some of the great perks an Amazon Prime membership will get you.

How much is Amazon Prime?

The buttons of the online shopping app Amazon, surrounded by Airbnb, ebay, News and other apps on the screen of an iPhone.

The monthly Prime membership fee is $14.99, for a total of about $180 a year. Paying monthly is a good option for shoppers who only want to sign up so they can get access to sale events like Prime Day.

If you're looking to save the most money possible, the annual Amazon Prime membership fee is $139, saving you $40 a year compared to the monthly option. You're charged upfront, and the annual membership auto-renews every 12 months.

Perks include free same-day (if offered in your area), one and two-day shipping, access to Prime Video, unlimited music streaming and photo storage, as well as access to Prime Reading (aka Kindle book and magazine downloads), Whole Foods discounts and delivery options, and much more.

You can earn even more discounts with the Prime Visa card. If you apply and receive approval, you'll earn a $100 gift card that's automatically applied to your account. On top of that, you'll earn 5% cash back on purchases from Amazon, Whole Foods and Chase Travel purchases.

If you haven't tried the service before, Amazon is offering a free 30-day trial of Amazon Prime membership. So if you're not ready to commit to an annual membership you can test the waters for free for one month before you buy in.

Amazon has also introduced Prime Access, a discounted membership available to qualifying recipients of government assistance programs like SNAP EBT, TANF and Medicaid (among others).

Prime Access costs just $6.99 a month (more than 50% off the standard monthly cost) but comes with all the benefits of a regular Prime membership. For the full list of eligible programs, head to the About Amazon page on Prime Access .

5 Amazon Prime Day deals that save you more than the membership fee

If you're just now joining Prime to shop the Amazon Prime Day 2025 sale, the quickest way to make your membership pay for itself is to take advantage of the deep discounts you'll have access to during the event. If you've got any big-ticket items on your shopping list, now's the time to hunt for Prime Day deals to see how much you can save.

To give you a head start on that hunt, here are five Prime Day deals where the savings are worth more than the $139 annual fee member's pay to join Amazon Prime.

Is Amazon Prime worth it?

If you snag one of those major Prime Day deals, then the savings you get this week might be enticing enough. However, there many more noteworthy perks of Amazon Prime membership if you decide to keep it after the free trial ends:

Free same-day or next-day delivery on eligible items, with no order minimum.
Prime Fuel Savings gives members up to 10 cents off per gallon at over 7,000 participating gas stations. All you have to do is link your Prime account to the earnify app to enjoy unlimited discounts on gas.
Same-day grocery delivery from Whole Foods or Amazon Fresh is free on orders over $100 for Prime members. Members can also pay $9.99 per month for unlimited free same-day grocery delivery on orders worth $35 or more. Between that and the savings you'll find on Amazon Grocery Outlet, shopping for your everyday essentials with Amazon is a no-brainer.
Amazon Pharmacy is a full-service online pharmacy that offers savings and discounts — up to 80% off — on prescriptions at nearly 60,000 pharmacies. There are many payment options, including paying with your insurance or with a Prime member discount that you can apply to your order, including signing up for RxPass, Amazon's $5-a-month subscription for generic prescriptions.
Amazon Key provides in-garage or in-gate delivery of your orders when you're not home so your packages aren't sitting outside while you're away. The service is $1.99 per delivery or free if you use it with Amazon Day (another Amazon perk).
Prime Video offers unlimited streaming for a wide variety of movies and television shows. One of the more hidden Prime Video features that can save you money is channel subscriptions. You can subscribe to Prime Video Channels to watch shows from cable networks or other streaming services like Paramount Plus, Starz, AMC+, Max, and BritBox, often for less than paying for standalone subscriptions to those platforms.

How much does Amazon Prime cost for students?

Now available to both students (of any age) and young adults between the ages of 18 and 24, Prime Student offers all the perks of membership at half the price. And, right now you can join and get the first six months free.

Instead of $14.99 per month, Prime Student (or Prime Young Adult) costs just $7.49 per month.

Initially, you'll be asked to verify either your age or your student status. Once verified, students can enjoy the same Prime perks as annual members, including these deals:

$0 delivery fees with GrubHub Plus
Up to 10% off flights and hotels
One month free of AI-powered study help
Three months of free medications, then $8.99 per year
Up to four years of Amazon music for $5.99
Two months of Kindle Unlimited for free
Up to one year of selected Prime Video Channels for $0.99

Student members also get first dibs on daily deals on everything from skincare products to school supplies. Once the free trial is over, you'll pay discounted annual Prime membership fee ($7.49 per month), which is good for four years or until you graduate, whichever comes first. Prime Young Adult is good until you age out of the 18-24 age range.

The cost of Amazon Prime since launch

The Amazon website is seen on a smart phone on July 14, 2019 in Orlando, Florida.

February 2005 - March 2014: $79 per year
March 2014 - May 2018: $99 per year
May 2018 - April 2022: $119 per year
April 2022 - to date: $139 per year

For many, the price increases don't matter, especially for shoppers who are too busy to visit multiple brick-and-mortar stores to pick up everything on their shopping lists; from groceries and gadgets to books and apparel.

The Amazon Prime subscription-based service has made buying these items online a whole lot easier — now offering overstock items from Amazon Outlet and second-hand items from Amazon Resale (formerly Amazon Warehouse).

The core benefit of Amazon Prime is free same-day or two-day shipping — that was there at the launch — but over the years, Amazon has added many other perks that have lured more than 200 million shoppers worldwide into ponying up for an annual or monthly Prime membership.

Amazon Prime members spent an estimated 180.1 million in 2024, according to Capital One Shopping. Expedited shipping alone can quickly make the membership fee worthwhile, depending on how often you order.

Alternatives to Amazon Prime

A person navigates the walmart app on their smartphone.

If the latest price increase on the membership has you considering canceling Amazon Prime, you may be interested in exploring the alternatives to Amazon Prime. Many of these substitutes offer competitive benefits or discounts, but help you hone in on the deals that matter most to you. Some of those services are:

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Rachael Green is a personal finance eCommerce writer specializing in insurance, travel, and credit cards. Before joining Kiplinger in 2025, she wrote blogs and whitepapers for financial advisors and reported on everything from the latest business news and investing trends to the best shopping deals. Her bylines have appeared in Benzinga, CBS News, Travel + Leisure, Bustle, and numerous other publications. A former digital nomad, Rachael lived in Lund, Vienna, and New York before settling down in Atlanta. She’s eager to share her tips for finding the best travel deals and navigating the logistics of managing money while living abroad. When she’s not researching the latest insurance trends or sharing the best credit card reward hacks, Rachael can be found traveling or working in her garden.

With contributions from