Amazon Prime Day has long been a well-anticipated mid-year shopping event, driving billions in consumer spending and prompting rival retailers to counter with their own promotions.
This July, Walmart plans to make Amazon share the spotlight by announcing its own "Walmart Deals" event, overlapping Prime Day and offering broad access and enticing perks even for non-members.
Amazon’s 11th Prime Day begins at 12:01 a.m. PDT on Tuesday, July 8, and runs through Friday, July 11 making it the longest stretch in the sale’s history.
Sign up for Kiplinger’s Free E-Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
Throughout the four days, Prime members will find refreshed themed deals across more than 35 categories, plus early fuel-discount offers from July 3 – 6.
Walmart kicks off six-day sale to rival Prime Day
Rather than cede the summer spotlight, Walmart will launch its six-day Walmart Deals event starting Tuesday, July 8, and continuing through Sunday, July 13. The entire sale will be available online at 12 a.m. ET on July 8 and in stores at local opening times.
This is the first Walmart summer event offered simultaneously online and in brick-and-mortar locations.
Walmart+ members get early access starting July 7
Walmart+ subscribers get a jump on the action with "first dibs" beginning at 7 p.m. ET on Monday, July 7. This advantage mirrors Amazon’s member-exclusive model, but opens the door to everyone once the event officially begins.
Below are a few standout deals from Walmart:
- Ktaxon Energy Star 12000 BTU Window Air Conditioner with App and Voice Control - Now $338.97. You save $607.01
- 7ft Heavy Duty Three Water Slide for Adults and Kids with Sprinkler - Now $45.99. You save $15.00
- Electric 3000PSI Max 2.4 GPM Power Washer with 32 ft Hose - Now $85.99. You save $174.00
- Leather Big and Tall Office Chair. 400LBS Weight Limit with Wide Seat and High Back - Now $69.99. You save $230.00
- Mikolo Smith Machine Home Gym. 2200 lbs Power Rack Cage with Cable Crossover - Now $849.99. You save $2,150.00
How Walmart is challenging Amazon’s Prime Day dominance
Open-access vs. paywall
Prime Day remains locked behind a $14.99-per-month (or $139-per-year) Prime subscription. Walmart Deals, by contrast, welcomes all shoppers from the get-go, with membership perks layered on top rather than gating access entirely.
Extended duration & multi-channel reach
A six-day window gives Walmart more runway for promotions and inventory management, while in-store availability offers flexibility for customers who prefer curbside pickup or last-minute runs.
Curated selection and bundles
Walmart promises "major savings" across electronics, home, fashion, toys, beauty and back-to-school essentials, with early previews already highlighting top deals like a 32-inch Samsung Smart Monitor for $199 (down from $299.99) and a Dyson V7 Cordless Vacuum for $229.99 (was $399.99).
Enhanced shopping experience
Leveraging an AI-powered app upgrade and streamlined site experience, Walmart aims to help shoppers navigate thousands of deals more efficiently.
What retail analysts say about the summer sale showdown
With U.S. consumers spending $14.2 billion during Prime Day 2024, according to Adobe Analytics, the stakes are high for every participating retailer. Analysts note that overlapping sales can boost summer spending but may also overwhelm shoppers.
So it’s crucial to plan promotions carefully and keep tight control of inventory.
Smart ways to shop both Walmart Deals and Prime Day
If you’re a Prime member and also shop at Walmart, there’s no harm in checking out both sales events in July. Here are some key tips to keep in mind:
- Compare and contrast: Track key items on both platforms using price-tracking sites like CamelCamelCamel and Keepa, or browser extensions such as Honey, to make sure you’re getting the best deal.
- Trial memberships: If you’re on the fence about Prime or Walmart+, a free 30-day Prime trial or a short-term Walmart+ signup could unlock deeper discounts or early access.
- Plan for pickup vs. delivery: Consider in-store pickup for bulky items to avoid shipping delays, and check local store opening times for in-person-only flash deals.
By directly overlapping Prime Day, Walmart signals its willingness to invest in the summer sales promotions and challenge Amazon’s dominance.
For shoppers, the competition means expanded windows for discounts, more places to compare and potentially better bargains which is a clear win in the ongoing battle for your wallet's attention.
Related Content:
-
7 Golf Course Destinations to Vacation Away from the CrowdsBeat the growing crowds of new golfers at these golf course destinations off the beaten path.
-
Balancing Safety and Affordability: Florida’s Condominium Reform Enters a New ChapterAs robust inspections and reserve mandates remain, the state legislature introduces flexibility to ease financial burdens on condo owners.
-
7 Golf Course Destinations to Vacation Away from the Crowds
Beat the growing crowds of new golfers at these golf course destinations off the beaten path.
-
A Financial Expert's Three Steps to Becoming Debt-Free (Even in This Economy)If debt has you spiraling, now is the time to take a few common-sense steps to help knock it down and get it under control.
-
I'm an Insurance Expert: This Is How Your Insurance Protects You While You're on VacationHere are three key things to consider about your insurance (auto, property and health) when traveling within the U.S., including coverage for rental cars, personal belongings and medical emergencies.
-
The Best FSA or HSA-Eligible Prime Day Deals You Can Shop NowDouble down on savings by taking advantage of these early Prime Day deals that are FSA or HSA eligible. Save on fitness trackers, air purifiers, baby gear and more.
-
Nissan Recalls Over 440,000 Vehicles for Risk of Engine FailureHundreds of thousands of cars are being recalled over safety concerns. Here's how to check if your vehicle is affected and what steps to take next.
-
Five Costly Medicare MythsSigning up for Medicare can be complicated, and mistakes can be costly. Let's demystify these five Medicare myths to avoid expensive penalties.
-
These Cities Have the Most Dangerous Drivers — And It Could Cost YouA new list shows the cities where you're most likely to encounter collisions, making it a dangerous place to drive. That factor could also raise your insurance costs.
-
Amazon Resale: Where Amazon Prime Returns Become Your Online BargainsFeature Amazon Resale products may have some imperfections, but that often leads to wildly discounted prices.
