How Much Does Amazon Prime Cost (And Is It Worth It)?

Amazon Prime's cost shot up in 2022 and the price of ad-free Prime Video rose in January 2024. Are you still getting your money's worth?

An Amazon Prime package on a doorstep
(Image credit: Getty Images)

There are many reasons to consider buying an Amazon Prime subscription. Among them are perks like free two and one-day shipping, exclusive Prime Original movies and TV shows on Prime Video, tunes via Prime Music, plus access to lots of deals and huge sale events like Prime Deal Days. Amazon is regularly finding new ways to draw in would-be subscribers... but all these extras come at a cost. 

As the Amazon Prime offering has evolved, so too has the price. The most recent hike came in 2022 and saw the annual Prime membership fee increase by a hefty 17% to $139 a year, significantly more than the original annual fee of $79. So, it's no surprise that more people are considering whether a Prime subscription is still worth it or not.  

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Bob Niedt

Bob was Senior Editor at for seven years and is now a contributor to the website. He has more than 40 years of experience in online, print and visual journalism. Bob has worked as an award-winning writer and editor in the Washington, D.C., market as well as at news organizations in New York, Michigan and California. Bob joined Kiplinger in 2016, bringing a wealth of expertise covering retail, entertainment, and money-saving trends and topics. He was one of the first journalists at a daily news organization to aggressively cover retail as a specialty and has been lauded in the retail industry for his expertise. Bob has also been an adjunct and associate professor of print, online and visual journalism at Syracuse University and Ithaca College. He has a master’s degree from Syracuse University’s S.I. Newhouse School of Public Communications and a bachelor’s degree in communications and theater from Hope College.


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