When Is Amazon Prime Day?

Amazon.com locks down two days in July for Amazon Prime Day. October will also see deals with Amazon's Prime Big Deal Days.

Amazon packages on a front porch
Getty Images
(Image credit: Getty Images)

Bargain hunters know the annual Amazon Prime Day retailpalooza as an opportunity to score a bevy of deals on all manner of merchandise. That's why they eagerly await the two-day event.

But if you missed out on the event this summer, there will be more opportunities for Prime members to save in the fall. Amazon announced Prime Big Deal Days will be taking place in October in several countries including the United States. 

Amazon Prime Day dates back to 2015 when it debuted in July to push sales during retail’s usual summer doldrums. At that time it was a novelty (and also just a single day.) But even when Amazon Prime Day was moved to October in 2020 due to pandemic issues, Amazon posted record Prime Day sales and ended up kicking off the holiday shopping season a month early.

Subscribe to Kiplinger’s Personal Finance

Be a smarter, better informed investor.

Save up to 74%

Sign up for Kiplinger’s Free E-Newsletters

Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.

Profit and prosper with the best of expert advice - straight to your e-mail.

Sign up

Amazon Prime Day returned to its summer slot in 2021, but in June, not July. And it was another resounding success, culminating in sales exceeding $11 billion. Last year, Prime Day recorded $12 billion in sales. Not bad! 

In 2023, Amazon Prime Day was another two-day extravaganza, taking place on July 11-12, a Tuesday and Wednesday.

What to expect from Amazon Prime Day 2023

Prime Day often offers better and better deals as Amazon responds to stepped-up competition from retailers like Walmart, Target, Best Buy, and even Costco (in some cases), offering free shipping and same-day in-store pickup.

In past years, Prime Day has offered its biggest discounts on Amazon’s proprietary gadgets — including Amazon Echo personal assistance devices (“Alexa…”), Fire TV sticks, Kindles and their ilk — plus a flea-market array of baubles, gewgaws and bric-a-brac from other vendors large and small, as well as items from Amazon’s Grocery supermarket options. 

That range has led naysayers to dub Prime Day as Amazon’s version of a garage sale: a lot of (sometimes silly) unsold inventory with an occasional true treasure mixed in.

Many Prime Day deals get posted well before the big event with some deals available to be preordered by Prime members. Non-members can sign up for a 30-day Amazon Prime free trial to tap the sales on Amazon Prime Day. Not satisfied with the Prime offering? Just cancel your Prime membership before you have to start paying for it.

Read more

Bob Niedt

Bob was Senior Editor at Kiplinger.com for seven years and is now a contributor to the website. He has more than 40 years of experience in online, print and visual journalism. Bob has worked as an award-winning writer and editor in the Washington, D.C., market as well as at news organizations in New York, Michigan and California. Bob joined Kiplinger in 2016, bringing a wealth of expertise covering retail, entertainment, and money-saving trends and topics. He was one of the first journalists at a daily news organization to aggressively cover retail as a specialty and has been lauded in the retail industry for his expertise. Bob has also been an adjunct and associate professor of print, online and visual journalism at Syracuse University and Ithaca College. He has a master’s degree from Syracuse University’s S.I. Newhouse School of Public Communications and a bachelor’s degree in communications and theater from Hope College.