Kathryn Pomroy
Bargain hunters know the Amazon Prime Day retailpalooza is an opportunity to score a bevy of deals on all manner of merchandise. This year, the retailer's biggest sale of the year is set to be even bigger. Instead of two days of deals as shoppers have gotten in the past, Amazon Prime Day 2025 will stretch across four full days in July.
In early July, Prime members will get access to exclusive deals on top products from brands like Apple, Samsung, Bose, Blink and more. While some deals will be available to all shoppers regardless of membership, you'll want to join Amazon Prime soon to get full (and early) access to the very best Prime Day deals rolling out this year.
Not sure if Amazon Prime is worth it? While there are plenty of perks to membership, the good news is you don't have to commit to the $14.99 per month or $139 per year just yet. You can sign up for a 30-day free trial to get full access to the sale and then decide if the other Amazon Prime benefits make it worth keeping the membership. Check through the early Amazon Prime Day deals below to get a preview of the savings you'll see during the sale.
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When is Amazon Prime Day?
This year, Amazon Prime Day runs from July 8 through July 11. The first round of deals will officially drop at 12:01 a.m. PDT (3:01 a.m. EST) and the sale will run until midnight on July 11 (3:00 a.m. on July 12 in EST). For the first time in Prime Day history, shoppers will have four full days to shop deals across thousands of products.
Be sure to check back daily, too, because Amazon is launching a new feature called "Today's Big Deals." Each day of the sale, the retailer will launch new themed daily deals from major brands.
Early Prime Day deals you can shop now
Don't want to wait for Amazon Prime Day 2025 to start saving? You don't have to.
Amazon has already started gearing up for the major sales event by quietly rolling out some early deals that shoppers can get right now.
Here are a few of our favorites:
Do you have to be a Prime member to shop Amazon Prime Day deals?
While there will be many deals available to all shoppers, many of the best Amazon Prime Day deals will be members' only. So to make sure you can snag the best prices on the items on your wish list, sign up for membership before July 8.
Thanks to the 30-day free trial of Amazon Prime available right now, you'll be able to join ahead of Prime Day before committing to the monthly or annual fee.
Rival Prime Day sales happening in July
Amazon isn't the only retailer trying to woo inflation-weary shoppers with a bigger-than-ever summer sales event. We've also got our eyes on rival sales from competitors like Walmart and Target.
Here are the competing Prime Day sales we know about so far:
- Walmart Deals Week: From July 8 through 13, Walmart is running a sale that will slash prices on tech, toys, fashion, home goods and more. And Walmart+ members get to access the deals a full day earlier, starting on July 7. With major brands like Apple, Samsung and Dyson on sale at both Walmart and Amazon, we'll be sure to track prices at both retailers to help you find the very best deal.
- Target Circle Week: This year, Target Circle Week will run from July 6 through 12. The member's only sale will feature deals on school supplies and toys as well as premium brands like Keurig and Dyson. While it's member's only, the basic Target Circle membership is free, so there's little risk in signing up to shop.
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