As inflation continues to keep the economy in its grasp, more people are turning to discount retailers to cut grocery prices. And when it comes down to two of the retail behemoths, Amazon and Walmart, shoppers are asking which one has the cheaper grocery prices online. One study says it’s Amazon all the way.
Profitero, an internet commerce analytics platform, stacked the two against each other and a handful of other key retailers and found Amazon had the lowest prices on food and consumables ordered online for delivery in the U.S. and U.K.
Profitero compared non-sale prices of approximately 15,000 items covering 15 major grocery categories. The conclusion of their report was that Amazon had the lower prices vs. Walmart and 12 other U.S, retailers, Target among them.
Sign up for Kiplinger’s Free E-Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
How much lower? On average, the study found Amazon’s prices were 13% lower.
“It’s a testament to their sophisticated price matching technology as well as their bulldog toughness when negotiating with suppliers on cost,” said Mike Black, chief marketing officer at Profitero. “As consumers cut spending due to inflation (especially on the discretionary categories most popular during the holidays), it will be interesting to see if Amazon can translate low prices into more sales versus rivals.”
In other categories, including holiday gifts, the race tightened. Pet-supply retailer Chewy matched the pricing of Amazon, the study found. Walmart, Nordstrom and Home Depot came within 2% and 5% of Amazon’s prices.
Profitero did its research between July 11 and Oct. 2, after the Amazon Prime cost increased by 17% and before Amazon’s second Amazon Prime Day in 2022, October’s Amazon Prime Early Access Sale, as well as Walmart’s Black Friday Deal for Days, which launched in early November.
-
The Best and Worst Ways for Retirees to Give on Giving TuesdayCash donations are certainly the most convenient, but you could be overlooking significant tax advantages by taking the easy way.
-
From Breadwinner to Retiree: How to Manage the Transition
Many people arrive at retirement with mixed emotions, including anxiety. Making the transition involves a profound shift in your mindset.
-
Amazon Adds Hyundai To Its Product List: What To Know
Amazon to sell Hyundai vehicles on its platform next year. Here's what to know before you proceed to check out.
-
Amazon Expands Grocery Services to Non-Prime Members
Amazon is also allowing any customer to order delivery from other grocers and retailers on the Amazon platform.
-
Shop Walmart Cyber Monday Deals Now
These Walmart Cyber Monday deals will help you save on your holiday shopping.
-
Five Reasons You Shouldn't Shop on Amazon Prime Day
Smart Buying Think twice before getting lured into buying a bunch of stuff you don't need just because it's on sale.
-
Get Audible for Free This Fall
Amazon is now offering a complimentary 30-day trial of Audible, and you can either opt for a “Plus” or “Premium Plus” trial.
-
Drone Delivery Takes Off for Amazon and Walmart
Communities are already seeing items delivered by drones from Amazon Prime and Walmart.
-
Family Holiday Meal Deals from Walmart, Target, Kroger
Walmart, Target, and Kroger offering families holiday meal deals to help shoppers battered by crippling grocery costs. But the deals won't last long.
-
A New Amazon Returns Location: Staples
A pilot program makes Staples another place for customers to drop off Amazon returns for packaging and shipment.
