Kathryn Pomroy
This year, Amazon Prime Big Deal Days, one of the retailer's biggest sales of the year kicked off on October 7. Over 48 hours, members have had a chance to shop exclusive Prime Day deals on top products from brands like Samsung, Samsonite, Arlo and more.
Today, the sale is winding down but the deals are still heating up. We've spotted some of the most popular brands discounted up to 70% off. From under-$50 gift ideas to serious travel deals, you definitely don't want to sit this one out.
Not sure if joining Amazon Prime is worth it to catch the end of this major fall shopping event? Luckily, you can sign up for a 30-day free trial to get full access to the sale and then decide if the other Amazon Prime benefits make it worth keeping the membership. Check through the best Prime deals below to get a glimpse of the savings you'll see this week.
From just $107.88 $24.99 for Kiplinger Personal Finance
Become a smarter, better informed investor. Subscribe from just $107.88 $24.99, plus get up to 4 Special Issues
Sign up for Kiplinger’s Free Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
When does Amazon's October Prime Day end?
This year, Amazon's Prime Big Deal Days sale runs from October 7 through October 8. The first round of deals officially dropped at 12:01 a.m. PST (3:01 a.m. EST) and the sale will run until midnight on October 8 (3:00 a.m. on October 9 in EST).
But you should keep checking the site regularly. Amazon is dropping fresh Prime deals for members throughout the event so you might spot some last-minute steals that weren't available even a few hours before.
Our favorite last-minute Prime deals you can shop now
Amazon Prime Big Deal Days is off to a strong start with up to 60% off of Beats, Samsung, Samsonite and other popular brands. Pick up a new Kindle to crush your reading goals or upgrade your luggage tech ahead of your summer travel plans.
To help you cut through the noise, here are a few of our favorite Prime deals so far:
Do you have to be a Prime member to shop October Amazon Prime Day?
While some deals are available to all shoppers, many of the best Prime deals are members' only during the Amazon Prime Big Deal Days sale. To make sure you can snag the best prices on the items on your wish list, sign up for membership.
Thanks to the 30-day free trial of Amazon Prime available right now, you'll be able to join in time for the major sales event before committing to the monthly or annual fee.
Anti-Prime sales at rival retailers this Fall
Amazon isn't the only retailer trying to woo inflation-weary shoppers with a bigger-than-ever fall sales event. We've also got our eyes on rival sales from competitors like Walmart, Best Buy and Target. We'll update this page with alternatives to Amazon Prime regularly to make sure you're getting the lowest price possible on the items in your wish list this year.
Related content
- A Guide to Amazon Prime Day — How to Bag the Best Deals
- Five Reasons You Shouldn't Shop Amazon's Prime Big Deal Days
- The Anti-Prime Day Deals Guide to Everyday Essentials at Walmart, Target and Sam's Club
- Walmart Plus vs Amazon Prime: How the Shopping Memberships Stack Up
-
December Fed Meeting: Live Updates and CommentaryThe December Fed meeting is one of the last key economic events of 2025, with Wall Street closely watching what Chair Powell & Co. will do about interest rates.
-
This Is Why Investors Shouldn't Romanticize BitcoinInvestors should treat bitcoin as the high-risk asset it is. A look at the data indicates a small portfolio allocation for most investors would be the safest.
-
I'm a Federal Benefits Pro: I Answer These 2 Questions a LotMany federal employees ask about rolling a TSP into an IRA and parsing options for survivor benefits, both especially critical topics.
-
Smart Money Moves Savers Should Make in 2026These steps will get you on the road to achieving your 2026 savings goals.
-
How Much Would a $50,000 HELOC Cost Per Month?Thinking about tapping your home’s equity? Here’s what a $50,000 HELOC might cost you each month based on current rates.
-
My First $1 Million: Self-Employed Trader, 50, San FranciscoEver wonder how someone who's made a million dollars or more did it? Kiplinger's My First $1 Million series uncovers the answers.
-
Waiting for Retirement to Give to Charity? Here Are 3 Reasons to Do It Now, From a Financial PlannerYou could wait until retirement, but making charitable giving part of your financial plan now could be far more beneficial for you and the causes you support.
-
Are You Ghosting Your Finances? What to Do About Your Money StressAvoidance can make things worse. You can change your habits by starting small, talking with a family member or friend and being consistent and persistent.
-
Your End of Year Insurance Coverage Review ChecklistStop paying for insurance you don't need and close coverage gaps you didn't know about with this year-end insurance review.
-
I'm an Insurance Pro: If You Do One Boring Task Before the End of the Year, Make It This One (It Could Save You Thousands)Who wants to check insurance policies when there's fun to be had? Still, making sure everything is up to date (coverage and deductibles) can save you a ton.
-
4 Smart Ways Retirees Can Give More to Charity, From a Financial AdviserFor retirees, tax efficiency and charitable giving should go hand in hand. After all, why not maximize your gifts and minimize the amount that goes to the IRS?
