When Is Amazon Prime Day?

Bargain hunters know the annual Amazon Prime Day retailpalooza as an opportunity to score a bevy of deals on all manner of merchandise. That's why they eagerly await the two-day event.

But if you missed out on the events this year, there's likely to be another opportunity for Prime members to save in November's Black Friday and Cyber Monday sales events. Amazon Prime's fall sale, called Big Deal Days, ran from October 10-11 in countries around the world, including the United States and the U.K. 

When does Amazon Prime Day start?

Amazon Prime Day dates back to 2015 when it debuted in July to push sales during retail’s usual summer doldrums. At that time it was a novelty (and also just a single day.) But even when Amazon Prime Day was moved to October in 2020 due to pandemic issues, Amazon posted record Prime Day sales and ended up kicking off the holiday shopping season — that used to start with November's Black Friday event — a month early.

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Amazon Prime Day returned to its summer slot in 2021, but in June, not July. And it was another resounding success, culminating in sales exceeding $11 billion. In 2022, Prime Day recorded $12 billion in sales... 

In 2023, the first Amazon Prime Day event was another two-day extravaganza, taking place on July 11-12, a Tuesday and Wednesday. Prime Day 2023 was the biggest Prime Day event ever for independent sellers. Amazon's July 2023 Prime Day recorded just short of $13 billion in sales. 

What to expect from Amazon Prime Day

In past years, Prime Day has offered its biggest discounts on Amazon’s proprietary gadgets — including Amazon Echo personal assistance devices (“Alexa…”), Fire TV sticks, Kindles and their ilk — plus a flea-market array of baubles, gewgaws and bric-a-brac from other vendors large and small, as well as items from Amazon’s Grocery supermarket options. 

That range has led naysayers to dub Prime Day as Amazon’s version of a garage sale: a lot of (sometimes silly) unsold inventory with an occasional true treasure mixed in.

Many Prime Day deals get posted well before the big event with some deals available to be preordered by Prime members. Non-members can sign up for a 30-day Amazon Prime free trial to tap the sales on Amazon Prime Day. Not satisfied with the Prime offering? Just cancel your Prime membership before you have to start paying for it.

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