Amazon Prime

When Is Amazon Prime Day 2021?

Circumstances beyond its control forced Amazon to move its annual Christmas-in-July Amazon Prime Day blowout sale in 2020 to October. Prime Day 2021 will be way earlier.

Amazon.com’s annual Amazon Prime Day event is set for 2021: It will be June 21 and 22, the giant online retailer announced today.

Amazon chief financial officer Brian T. Olsavsky hinted at the earlier-than-usual dates for the annual event during Amazon's first-quarter earnings call recently.

Olsavsky cited the pending summer Olympics and the fact that July, when Amazon typically holds its annual summer blowout sale, “is a big vacation month” as reasons to switch up the timing of the event this year.

“So, it might be better to have -- for customers, sellers and vendors to experiment with -- a different time period,” Olsavsky said. “We experimented the other way, obviously, in 2020 by moving it into October, but we believe that it might be a better timing later in Q2.”

Bargain hunters know Amazon Prime Day as an opportunity to score a bevy of deals on all manner of merchandise. Search traffic for queries such as “when is amazon prime day” and “best deals on amazon prime day” spike in the weeks and months prior to the event as shoppers plan their spending sprees to save on big-ticket electronics and make early headway on holiday shopping. The event was designed in 2015 to juice sales during retail’s summer doldrums. Last year’s move to October, due to the pandemic, ignited record Prime Day sales for Amazon and kicked off the holiday shopping season a month early.

What to Expect on Amazon Prime Day 2021

Expect the Prime Day event this year to sing with better deals than ever as Amazon responds to stepped-up competition from Walmart, Target, and even in some cases Costco all now offering free shipping and same-day in-store pickup to siphon off Prime customers and compete with Amazon Prime Day. Other online retailers, answering the demands of customers increasingly shopping online during the lockdown, have also stepped-up free (or close to it) shipping.

Deals already already announced for Amazon Prime Day 2021 include Amazon's proprietary Fire TVs starting at $99, a Toshiba 32-inch HD Fire TV for $129.99 (down from $199.99), $15 off your first $100 order from Prime Wardrobe, and 21 free standard prints from Amazon Photo. 

That's typical. In past years, Prime Day has offered huge deals on Amazon’s proprietary gadgets -- including Echo personal assistance devices (“Alexa…”), Fire TV sticks, Kindles and their ilk -- plus a flea-market array of baubles, gewgaws and bric-a-brac from other vendors large and small, as well as items from Amazon’s Whole Foods supermarket chain. Naysayers note Prime Day has been Amazon’s version of a garage sale, unloading a lot of silly and unsold inventory along with only the occasional true treasure.

Many Prime Day deals will be posted on Amazon.com weeks in advance of Prime Day, and some can be preordered by Prime members. Nonmembers can sign up for a free 30-day trial to tap the sales on Amazon Prime Day 2021. Not satisfied? Cancel the membership before you have to start paying for it.

Most Popular

Don’t Be Tricked Into Voluntarily Paying Higher Taxes on Your IRA
IRAs

Don’t Be Tricked Into Voluntarily Paying Higher Taxes on Your IRA

Traditional IRAs are set up in a way that basically incentivizes you (and your heirs) into paying the highest tax bill possible. Don’t fall for it. Co…
July 4, 2022
Your Guide to Roth Conversions
Special Report
Tax Breaks

Your Guide to Roth Conversions

A Kiplinger Special Report
February 25, 2021
Retirees, Make These Midyear Moves to Cut Next Year's Tax Bill
Tax Breaks

Retirees, Make These Midyear Moves to Cut Next Year's Tax Bill

Save money next April by making these six hot-as-July tax moves.
July 1, 2022

Recommended

When Is Amazon Prime Day 2022?
Amazon Prime

When Is Amazon Prime Day 2022?

Amazon.com locks down two days in July for Amazon Prime Day 2022.
June 16, 2022
12 Good Reasons to Cancel Amazon Prime
Amazon Prime

12 Good Reasons to Cancel Amazon Prime

Amazon Prime membership recently jumped to $139 a year. That’s one good reason to cancel your Amazon Prime membership. There are 11 others.
April 7, 2022
Alternatives to Amazon Prime for Free Shipping and More
Amazon Prime

Alternatives to Amazon Prime for Free Shipping and More

You don’t need to pay Amazon Prime’s juiced $139 annual fee to find a wide swath of products online at different retailers.
March 15, 2022
How Much Does Amazon Prime Cost for a Membership 2022?
Amazon Prime

How Much Does Amazon Prime Cost for a Membership 2022?

With the price of Amazon Prime rising 17% in 2022, the question remains: Is it worth it? We’ll run you through what you get (and ways you might pay le…
March 15, 2022