How Much Money Do You Need to Be Rich? Survey Reveals Wealth Goals

A new survey sets a financial threshold for being considered rich, while also questioning the very concept of "wealth."

A rich couple raises champagne flutes on a private plane.
(Image credit: Getty Images)

Think you know what it takes to be rich in America? The COVID-19 pandemic created an inflection point in Americans’ ideas about wealth — from how much is enough to afford a rich lifestyle to what being wealthy actually means. A new survey from Schwab captures a surprising snapshot of these constantly moving financial goalposts.

Is being rich a net worth — or a state of mind?

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Ben Demers
Audience Engagement Manager,

Ben Demers manages digital content and engagement at Kiplinger, informing readers through a range of personal finance articles, e-newsletters, social media, syndicated content, and videos. He is passionate about helping people lead their best lives through sound financial behavior, particularly saving money at home and avoiding scams and identity theft. Ben graduated with an M.P.S. from Georgetown University and a B.A. from Vassar College. He joined Kiplinger in May 2017.