Advertisement
spending

When Is Amazon Prime Day 2020?

Circumstances beyond its control have forced Amazon to move its annual Christmas-in-July Amazon Prime Day blowout sale in 2020 to ... later. Is Oct. 13 a lock for launch?

Bargain hunters know Amazon Prime Day, when online shopping behemoth Amazon.com rolls out a bevy of deals on all manner of merchandise, is typically in July, but there’s nothing typical about 2020. And to that point, Amazon Prime Day was not in July this year. So when is Amazon Prime Day in 2020?

There are signs it’s coming soon. Amazon.com is now teasing the hugely popular Prime Day with an online landing page that simply says -- wait for it -- “It’s Coming.”

Advertisement - Article continues below

CNET, citing unnamed sources, said that Amazon is targeting Oct. 13 for the beginning of Amazon Prime Day 2020. Vacation dates for Amazon workers are blacked out for the week beginning Oct. 13, CNET reports. But that doesn’t mean it’s locked in; we’ll keep you updated. Amazon could still decide to fold its Prime Day into other other big upcoming retail sales events, including Black Friday, Cyber Monday and the weeks leading up to the holidays.

Throughout the pandemic, Amazon prioritized customers’ orders for healthcare supplies and other essential items for fighting COVID-19 and surviving quarantines. As a result, it has had trouble fulfilling its two-day (or shorter) delivery promise for Prime members, who pay $119 annually for quick delivery and other amenities. As you might imagine, Amazon’s been overwhelmed with orders from folks preferring the safety of shopping at home.

Advertisement
Advertisement - Article continues below

Prime “Day” is actually a misnomer. In 2019, Amazon Prime Day covered 48 hours, up from the traditional 24- to 36-hour duration of previous Prime Days. That helped the retailer set records during Prime Day 2019, Amazon reported, even outpacing its combined sales for Black Friday and Cyber Monday in 2018.

What to Expect on Amazon Prime Day 2020

Anticipate another 48-hour (or longer) event this year with better deals than ever as Amazon responds to stepped-up competition from Walmart and Target, both now offering free shipping and same-day in-store pickup to siphon off Prime customers and compete with Amazon Prime Day. We might even see a full Amazon Prime Week.

Advertisement - Article continues below

So what will be on sale whenever Amazon Prime Day 2020 finally arrives? In past years, Prime Day has offered huge deals on Amazon’s proprietary gadgets -- including Echo personal assistance devices (“Alexa…”), Fire TV sticks, Kindles and their ilk -- plus a flea-market array of baubles, gewgaws and bric-a-brac from other vendors large and small, as well as items from Amazon’s Whole Foods supermarket chain. Naysayers note Prime Day has been Amazon’s version of a garage sale, unloading a lot of silly and unsold inventory along with only the occasional true treasure. 

If past is prologue, many Prime Day deals will be listed on Amazon.com in advance of Prime Day, and some can be preordered by Prime members. Nonmembers can sign up for a free 30-day trial to tap the sales on Amazon Prime Day 2020. Not satisfied? Cancel the membership before you have to start paying for it.

Advertisement
Advertisement

Most Popular

11 Dividend-Paying Stocks You Should Think Twice About
dividend stocks

11 Dividend-Paying Stocks You Should Think Twice About

Dividend-paying stocks often can be a store of safety, but 2020 has been difficult on income equities. These 11 picks look like shaky plays despite th…
September 21, 2020
How To Buy a Roth IRA When You Make Too Much To Qualify For One
Roth IRAs

How To Buy a Roth IRA When You Make Too Much To Qualify For One

With their tax-free growth and tax-free withdrawals, Roth IRAs are a great deal — if you qualify. If you don’t, well, there’s still a way to get into …
September 23, 2020
High-Tech Aids for Aging in Place
Caregiving

High-Tech Aids for Aging in Place

Apple Watch and other technology provides fast feedback, comfort for older users, and a powerful assist for caregivers.
September 23, 2020

Recommended

High-Tech Aids for Aging in Place
Caregiving

High-Tech Aids for Aging in Place

Apple Watch and other technology provides fast feedback, comfort for older users, and a powerful assist for caregivers.
September 23, 2020
A Step-by-Step Guide to Being an Estate Executor
retirement

A Step-by-Step Guide to Being an Estate Executor

Whether you’re planning ahead for your own heirs or have been asked to serve as an executor of an estate for someone else, it pays to understand what …
September 17, 2020
18 Things You Can't Return to Amazon
Smart Buying

18 Things You Can't Return to Amazon

Before tossing these items into your virtual shopping cart, be sure to read Amazon's return policy first.
September 17, 2020
10 Things You'll Spend More on in Retirement
retirement

10 Things You'll Spend More on in Retirement

From reading materials to debt, the demands on your savings during your golden years might surprise you.
September 16, 2020