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Apple’s 12 Biggest Product Flops of All Time

Patrick Kuhl via Flickr

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How do you define a business flop? We all have a broad idea of how to gauge failures and successes, but when it comes to a company such as Apple (AAPL), what constitutes a flop can be very different compared to everyone else.

Flops can be poorly designed products, an offering that failed to sell, a PR nightmare or a combination of some or all three. However, when you’re one of the largest companies in the world, your measure of success on those fronts changes considerably. What might be deemed a monumental venture from a lesser-known company could be perceived as an abject disappointment at Apple because it doesn’t meet what we’ve come to expect after its decades of technological brilliance.

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Here are some of Apple’s biggest flops in its 43-year history. While Apple has churned out a litany of blockbuster products such as the iPhone, iPad, iPod and MacBook, the company has taken risks to get those big wins … and they didn’t always pay off.

SEE ALSO: 10 Apple Products That Changed Everything (And 10 That Didn’t)

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