7 Ways Holiday Shopping Will Be Different This Year

The pandemic has retailers and consumers reconsidering their approach to holiday shopping.

(Image credit: Getty Images)

Holiday shopping -- especially on Black Friday -- is going to be a lot different this year. That’s because many consumers remain hesitant about being in the midst of in-store crowds during the middle of a global health pandemic. In fact, 60% of shoppers say they plan to buy most of their holiday gifts online, according to the National Retail Federation’s (NRF) annual holiday survey. As a result, retailers are revamping their approach to holiday sales in an effort to entice shoppers to spend (more) while limiting any potential exposure to COVID-19.

We spoke with several smart shopping experts to find out what kinds of changes consumers can expect to see. Here’s what they had to say.

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Andrea Browne Taylor
Contributing Editor

Browne Taylor joined Kiplinger in 2011 and was a channel editor for Kiplinger.com covering living and family finance topics. She previously worked at the Washington Post as a Web producer in the Style section and prior to that covered the Jobs, Cars and Real Estate sections. She earned a BA in journalism from Howard University in Washington, D.C. She is Director of Member Services, at the National Association of Home Builders.