7 Ways Holiday Shopping Will Be Different This Year

The pandemic has retailers and consumers reconsidering their approach to holiday shopping.

(Image credit: Getty Images)

Holiday shopping -- especially on Black Friday -- is going to be a lot different this year. That’s because many consumers remain hesitant about being in the midst of in-store crowds during the middle of a global health pandemic. In fact, 60% of shoppers say they plan to buy most of their holiday gifts online, according to the National Retail Federation’s (NRF) annual holiday survey (opens in new tab). As a result, retailers are revamping their approach to holiday sales in an effort to entice shoppers to spend (more) while limiting any potential exposure to COVID-19.

We spoke with several smart shopping experts to find out what kinds of changes consumers can expect to see. Here’s what they had to say.

Andrea Browne Taylor
Online Editor, Kiplinger.com
Browne Taylor joined Kiplinger in 2011 and is a channel editor for Kiplinger.com covering living and family finance topics. She previously worked at the Washington Post as a Web producer in the Style section and prior to that covered the Jobs, Cars and Real Estate sections. She earned a BA in journalism from Howard University in Washington, D.C.