The Walt Disney Co. is increasing prices for its Disney Plus tiered bundles, but members can still find a deal with its ad-supported service.
Disney announced this week there will be a Disney Plus price hike for its bundles without ads, but kept prices for its basic plan with ads unchanged, at $7.99 a month, an option that builds advertisements into the viewer experience. Disney Plus without ads will cost $13.99 a month or $139.99 a year starting Oct. 12.
Other streaming services, including Peacock and Paramount Plus, also have streaming options that come at a discount if you opt for ads. And just like Peacock and Paramount Plus, you'll have to sit through a handful of commercials — roughly a minute or minute-and-a-half. There’s no fast-forwarding in these ad-supported streaming services.
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Disney Plus bundle options with ads:
- Disney Bundle Duo Basic: Disney Plus (with ads), Hulu (with ads), $9.99/month
- Disney Bundle Trio Basic: Disney Plus (with ads), Hulu (with ads), ESPN Plus (with ads), $14.99/month
- Trio Basic: Hulu (with ads), plus access to Disney+ (with ads) and ESPN+ (with ads), 14.99/month
- Trio Premium, Disney+ (no ads), Hulu (no adds) and ESPN+ (with adds), $24.99/month
The streaming options with ads was launched in December 2022.
“With these new ad-supported offerings, we’re able to deliver greater flexibility for consumers to enjoy the full breadth and depth of incredible storytelling from The Walt Disney Company,” Michael Paull, president of Direct to Consumer at Disney, said at the time.
Disney Plus Basic and other ad-supported bundle subscribers will have access to the same movies, series, documentaries and more under the Disney flag, including Disney classics and current films, as well as the Marvel and Star Wars universes. That includes the award-winning Abbot Elementary, made-for-Disney Plus Star Wars series The Mandalorian (think Baby Yoda/Grogu) and Andor, and originals like The Old Man and Only Murders in the Building.
Disney’s move came at a time when it was seeing a stock slump and disappointing earnings and a shakeup at the top. This could be an elixir, some analysts said in December.
“Disney Plus' ad-supported tier is going to be a game changer for its subscriber and revenue growth, and considering Disney's slumping average-revenue-per-user growth and increasing DTC operating losses, its launch can't come soon enough," wrote Third Bridge analyst Jamie Lumley. "Disney is in a better position than Netflix from an operational perspective because they already have a lot of advertisement technology and infrastructure in place through Hulu and ABC network channels."
Other streamers have also been making important moves to build customer bases and seek revenue. As we reported last December, HBO Max returned to Amazon Prime Video’s third-party streaming channels. Last summer, Warner Bros. Discovery slashed subscription prices on HBO Max.
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