StubHub IPO: Should You Buy STUB Stock?
The highly anticipated StubHub IPO came and went, with shares of the online ticket marketplace making their market debut Wednesday, September 17.


The post-Labor Day initial public offering (IPO) market is heating up, with Renaissance Capital citing "clarity on trade policy, a summer rally in growth stocks, and the prospect of rate cuts" as the catalysts behind the much-anticipated rebound.
"Heading into the fall season, we expect the fastest pace of deal activity since 2021, as more companies accelerate listing plans amid the current momentum," the IPO experts say in their fall 2025 U.S. IPO preview (PDF).
Last week, for instance, there were seven large deals, including a more than $1 billion offering from buy now, pay later firm Klarna (KLAR). And Renaissance Capital expects a total of 40 to 60 "sizable IPOs by year-end."
From just $107.88 $24.99 for Kiplinger Personal Finance
Be a smarter, better informed investor.

Sign up for Kiplinger’s Free Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
Among them is StubHub (STUB), which has been one of the most-anticipated upcoming IPOs of 2025.
When is the StubHub IPO?
In August, the online ticket marketplace refiled its IPO paperwork after pausing efforts this spring amid uncertainty surrounding President Donald Trump's tariff policies.
And on Tuesday, September 16, StubHub priced its public offering at $23.50 per share, in the middle of its previously announced range of $22 to $25.
Based on the roughly 34 million shares it made available, StubHub raised $800 million in the offering, making it one of the biggest IPOs of the year.
This also puts its valuation at $8.6 billion, although this is below the $16.5 billion valuation it received during a late-2021 round of funding.
As for its first day of trading, STUB stock opened at $25.35, hit an intraday high of $26.34, and closed at $22.00.
It ended the day with a market valuation of $7.5 billion.
How profitable is StubHub?
According to StubHub's updated IPO prospectus, the company had gross merchandise sales, or the total dollar value paid by buyers for ticket transactions and fulfillment, of $8.7 billion in 2024. This was 27% higher than the year prior.
It also sold more than 40 million tickets and had north of 1 million unique sellers.
In the first half of 2025, StubHub's revenue was up 3% year over year to $827.9 million. Its net loss, meanwhile, widened to $76 million from $24 million in the first half of 2024.
Should I buy the StubHub IPO?
"An initial public offering enables a private company to 'go public,' or start trading in public markets, by issuing its own shares on a stock exchange for the first time. In this way, any investor can buy shares and the company can raise capital to grow," Kiplinger contributing writer Tom Taulli writes in his article, "What Is an Initial Public Offering (IPO)?".
And first-day performance for IPOs in 2025 has been strong, says the team of analysts at Trivariate Research, a market research firm based in New York, with the average Day 1 return of 26% for new stocks this year the highest since 2020.
But buyer beware. IPOs can be extremely volatile, and as Trivariate Research notes, "while first day returns were on average strong for IPOs, returns after the first day for the first year were generally weak."
Ultimately, the decision to buy the StubHub IPO comes down to your own risk tolerance and personal investing goals. If you do choose to buy shares of STUB stock when they first begin trading, it's prudent to do so in a small amount that you can afford to lose and have a trading plan in place.
Related content
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.

With over a decade of experience writing about the stock market, Karee Venema is the senior investing editor at Kiplinger.com. She joined the publication in April 2021 after 10 years of working as an investing writer and columnist at a local investment research firm. In her previous role, Karee focused primarily on options trading, as well as technical, fundamental and sentiment analysis.
-
Where the Ultra-Rich Are Buying Real Estate Now
Why the ultra-rich are flocking to new corners of the world — and what their moves reveal about real estate hotspots.
-
I'm a Financial Adviser: The OBBB Is a Reminder for Older People to Have a Long-Term Plan
The new tax bill presents a good opportunity for retirees to revisit tax plans, look into doing some Roth conversions and consider plans for long-term care.
-
I'm a Financial Adviser: The OBBB Is a Reminder for Older People to Have a Long-Term Plan
The new tax bill presents a good opportunity for retirees to revisit tax plans, look into doing some Roth conversions and consider plans for long-term care.
-
I'm an Insurance Expert: This Is Exactly Why Your Insurance Rates Are Soaring (and What You Can Do)
A dramatic rise in the frequency and cost of severe weather and wildfires means you need to prepare, prepare, prepare — no matter where you live — for higher premiums.
-
Stocks at New Highs as Shutdown Drags On: Stock Market Today
The Nasdaq Composite, S&P 500 and Dow Jones Industrial Average all notched new record closes Thursday as tech stocks gained.
-
Government Shutdown Puts IPO Resurgence at Risk
The IPO market has been sizzling in recent months, but the government shutdown threatens to put a short-term halt to public offerings. Here's why.
-
Q3 2025 Post-Mortem From an Investment Adviser: Markets Continue to Climb, Gold Shines
The third quarter saw market gains driven by Fed rate cuts and strong earnings, despite high valuations and concerns about speculative trading and job growth. Gold and international stocks could be potential hedges.
-
Moving Abroad? You Might Need a Cross-Border Financial Adviser
If you want to live in another country long term, you could benefit from an expert's guidance. Here's how to find a good qualified adviser to help with residency requirements, documentation, financial laws and tax impacts.
-
S&P 500 Sees New Highs on Shutdown Day: Stock Market Today
Most of its components were in the red, but the S&P 500 Index still managed to hit a new intraday all-time high.
-
Government Shutdown to Delay Data, Including Key Jobs Report
While government shutdowns typically don't impact stock returns, they can delay the release of key economic data – including the monthly jobs report.