ETFs Are Now Mainstream. Here's Why They're So Appealing.

ETFs offer investors broad diversification to their portfolios and at low costs to boot.

Letters spelling ETF in orange circle with gray background
(Image credit: Getty Images)

Long gone, says Jason Bloom, head of alternatives and fixed income ETF strategy at Invesco, are the days when he had to explain to investors what ETFs are and how they work. "ETFs are mainstream," he says.

Wealth managers incorporate these securities, which trade like stocks but hold baskets of investments the way mutual funds do, into client portfolios as often as they include stocks, bonds and mutual funds.

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Nellie S. Huang
Senior Associate Editor, Kiplinger's Personal Finance

Nellie joined Kiplinger in August 2011 after a seven-year stint in Hong Kong. There, she worked for the Wall Street Journal Asia, where as lifestyle editor, she launched and edited Scene Asia, an online guide to food, wine, entertainment and the arts in Asia. Prior to that, she was an editor at Weekend Journal, the Friday lifestyle section of the Wall Street Journal Asia. Kiplinger isn't Nellie's first foray into personal finance: She has also worked at SmartMoney (rising from fact-checker to senior writer), and she was a senior editor at Money.