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Costco has turned upside-down the idea that store brands are inferior to national brands. Based on quality and value, many of the warehouse club’s Kirkland Signature products are as good as or better than similar items from big-name manufacturers.
Here are a few of our favorites from Costco:
Kirkland organic extra virgin olive oil rose to the top in a study by the University of California, Davis. It was one of only a few imported oils tested to meet international and U.S. standards for extra virgin olive oils.
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Costco-brand booze is receiving high marks for quality and value in states where the retailer is allowed to sell liquor. Kirkland Signature vodka and tequila, in particular, are both good values for the money.
It’s not just food and drink. Costco’s new Kirkland golf balls are being compared to the highly regarded Titleist Pro V1. Yet, a Costco-branded golf ball can sell for 60% less than a Titleist.
See more of the best Kirkland Signature products to buy at Costco.
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.

Bob was Senior Editor at Kiplinger.com for seven years and is now a contributor to the website. He has more than 40 years of experience in online, print and visual journalism. Bob has worked as an award-winning writer and editor in the Washington, D.C., market as well as at news organizations in New York, Michigan and California. Bob joined Kiplinger in 2016, bringing a wealth of expertise covering retail, entertainment, and money-saving trends and topics. He was one of the first journalists at a daily news organization to aggressively cover retail as a specialty and has been lauded in the retail industry for his expertise. Bob has also been an adjunct and associate professor of print, online and visual journalism at Syracuse University and Ithaca College. He has a master’s degree from Syracuse University’s S.I. Newhouse School of Public Communications and a bachelor’s degree in communications and theater from Hope College.
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