30 Best Kirkland Products You Should Buy at Costco

Many of warehouse club Costco's store-branded Kirkland Signature items get high marks for quality and value. Check out our picks.

The Costco Wholesale Corporation website is displayed on a laptop in the background with a hand holding a bank card.
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If you’re of the notion that store brands are a notch below national brands, Costco’s out to change your mind. The warehouse giant uses its huge market share to strong-arm suppliers to put quality as well as value into Costco’s proprietary brand Kirkland Signature offerings. More than a quarter of Costco’s annual sales reportedly come from its Kirkland product lines, which first hit store shelves in 1995.

Those products helped pad Costco’s net income of more than $1 billion in 2021 from more than 111 million members shopping at 828 stores worldwide – and spending $60 to $120 (for now) for annual memberships (we expect that Costco will follow Amazon Prime in raising the cost of membership).

Costco has continually expanded its array of Kirkland Signature products, with the distinctive black, red and white design, currently numbering more than 350 individual items, from batteries and bacon to maple syrup and motor oil. Many, if not all, are manufactured by top national and regional companies, including Duracell, which makes Kirkland Signature batteries, one of our recommendations. The Kirkland Signature products are often found next to the national brands on Costco’s shelves, with the Kirkland products 20% less.

On some Kirkland Signature products, don’t be surprised to see the name-brand manufacturer’s name co-branded with the Kirkland Signature, including Stearns & Foster on a Kirkland Signature by Stearns and Foster mattress (starting at $1,049.99), nationally known Ocean Spray on the Kirkland Signature Cranberry Premium juice, and aluminum foil giant Reynolds on boxes of Kirkland Signature aluminum foil. Oh, and the name? It comes from the city in Washington state where the company is headquartered.

We took a closer look at 30 Kirkland products getting accolades from customers and critics. You should check them out, too.

Bob Niedt
Online Editor, Kiplinger.com

Bob is a Senior Online Editor at Kiplinger.com. He has more than 40 years of experience in online, print and visual journalism. Bob has worked as an award-winning writer and editor in the Washington, D.C., market as well as at news organizations in New York, Michigan and California. Bob joined Kiplinger in 2016, bringing a wealth of expertise covering retail, entertainment, and money-saving trends and topics. He was one of the first journalists at a daily news organization to aggressively cover retail as a specialty, and has been lauded in the retail industry for his expertise. Bob has also been an adjunct and associate professor of print, online and visual journalism at Syracuse University and Ithaca College. He has a master’s degree from Syracuse University’s S.I. Newhouse School of Public Communications and a bachelor’s degree in communications and theater from Hope College.