30 Best Kirkland Products You Should Buy at Costco

Many of warehouse club Costco's store-branded Kirkland Signature items get high marks for quality and value.

If you’re of the notion that store brands are a notch below national brands, Costco’s out to change your mind. The warehouse giant uses its huge market share to strong-arm suppliers to put quality as well as value into Costco’s proprietary brand Kirkland Signature offerings. More than a quarter of Costco’s annual sales reportedly come from its Kirkland product lines, which first hit store shelves in 1995.

Those products helped pad Costco’s net income of more than $1 billion in 2021 from more than 111 million members shopping at 828 stores worldwide – and spending $60 to $120 (for now) for annual memberships (we expect that Costco will follow Amazon Prime in raising the cost of membership).

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Bob Niedt

Bob was Senior Editor at Kiplinger.com for seven years and is now a contributor to the website. He has more than 40 years of experience in online, print and visual journalism. Bob has worked as an award-winning writer and editor in the Washington, D.C., market as well as at news organizations in New York, Michigan and California. Bob joined Kiplinger in 2016, bringing a wealth of expertise covering retail, entertainment, and money-saving trends and topics. He was one of the first journalists at a daily news organization to aggressively cover retail as a specialty and has been lauded in the retail industry for his expertise. Bob has also been an adjunct and associate professor of print, online and visual journalism at Syracuse University and Ithaca College. He has a master’s degree from Syracuse University’s S.I. Newhouse School of Public Communications and a bachelor’s degree in communications and theater from Hope College.