When Does Amazon Prime Day End in October? Everything We Know, Plus the Best Deals on Samsonite, Samsung and More

The Amazon Prime Big Deal Days sale ends soon. Here are the key details you need to know, plus some of our favorite deals members can shop before it's over.

By Rachael Green

last updated 8 October 2025

Contributions from
Kathryn Pomroy

in Features

This year, Amazon Prime Big Deal Days, one of the retailer's biggest sales of the year kicked off on October 7. Over 48 hours, members have had a chance to shop exclusive Prime Day deals on top products from brands like Samsung, Samsonite, Arlo and more.

Today, the sale is winding down but the deals are still heating up. We've spotted some of the most popular brands discounted up to 70% off. From under-$50 gift ideas to serious travel deals, you definitely don't want to sit this one out.

Not sure if joining Amazon Prime is worth it to catch the end of this major fall shopping event? Luckily, you can sign up for a 30-day free trial to get full access to the sale and then decide if the other Amazon Prime benefits make it worth keeping the membership. Check through the best Prime deals below to get a glimpse of the savings you'll see this week.

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When does Amazon's October Prime Day end?

A woman setting a package down on a blue table beside text reading "Prime Big Deal Days is back. October 7-8."

This year, Amazon's Prime Big Deal Days sale runs from October 7 through October 8. The first round of deals officially dropped at 12:01 a.m. PST (3:01 a.m. EST) and the sale will run until midnight on October 8 (3:00 a.m. on October 9 in EST).

But you should keep checking the site regularly. Amazon is dropping fresh Prime deals for members throughout the event so you might spot some last-minute steals that weren't available even a few hours before.

Our favorite last-minute Prime deals you can shop now

Amazon Prime Big Deal Days is off to a strong start with up to 60% off of Beats, Samsung, Samsonite and other popular brands. Pick up a new Kindle to crush your reading goals or upgrade your luggage tech ahead of your summer travel plans.

To help you cut through the noise, here are a few of our favorite Prime deals so far:

Do you have to be a Prime member to shop October Amazon Prime Day?

While some deals are available to all shoppers, many of the best Prime deals are members' only during the Amazon Prime Big Deal Days sale. To make sure you can snag the best prices on the items on your wish list, sign up for membership.

Thanks to the 30-day free trial of Amazon Prime available right now, you'll be able to join in time for the major sales event before committing to the monthly or annual fee.

Anti-Prime sales at rival retailers this Fall

Amazon isn't the only retailer trying to woo inflation-weary shoppers with a bigger-than-ever fall sales event. We've also got our eyes on rival sales from competitors like Walmart, Best Buy and Target. We'll update this page with alternatives to Amazon Prime regularly to make sure you're getting the lowest price possible on the items in your wish list this year.

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Rachael Green is a personal finance eCommerce writer specializing in insurance, travel, and credit cards. Before joining Kiplinger in 2025, she wrote blogs and whitepapers for financial advisors and reported on everything from the latest business news and investing trends to the best shopping deals. Her bylines have appeared in Benzinga, CBS News, Travel + Leisure, Bustle, and numerous other publications. A former digital nomad, Rachael lived in Lund, Vienna, and New York before settling down in Atlanta. She’s eager to share her tips for finding the best travel deals and navigating the logistics of managing money while living abroad. When she’s not researching the latest insurance trends or sharing the best credit card reward hacks, Rachael can be found traveling or working in her garden.

With contributions from