US Increasing ESTA Fee to Nearly Double Starting in September
New fee structure hikes ESTA from $21 to $40, adding a new layer to visitor costs under the One Big Beautiful Bill.


Starting September 30, the cost of entering the U.S. under the Visa Waiver Program is going up, nearly doubling from $21 to $40.
Visitors to the U.S. from some of the nation’s closest allies will soon be required to pay these higher fees, which were outlined in the Trump administration’s One Big Beautiful Bill (OBBB).
The measure bundles several initiatives into a single piece of legislation, directing a portion of the new Electronic System for Travel Authorization (ESTA) revenue toward U.S. travel promotion while also helping to fund the Treasury.
From just $107.88 $24.99 for Kiplinger Personal Finance
Be a smarter, better informed investor.

Sign up for Kiplinger’s Free Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
If you’re traveling to the U.S. from one of 40 Visa Waiver Program (VWP) countries, here’s what the higher fee means for you, how ESTA works and how to avoid paying more than necessary.
How ESTA works
The ESTA is an online travel screening system that allows citizens from VWP countries to travel to the United States for tourism or business for up to 90 days without needing a traditional visa.
Eligible travelers must apply through the U.S. Customs and Border Protection website and receive approval before boarding their flight. The ESTA authorization is valid for two years or until your passport expires, whichever comes first.
While ESTA doesn’t guarantee entry into the U.S., it’s a required pre-clearance process for millions of international travelers who prefer a faster, more affordable way to visit the U.S. compared with a formal visa application.
Read moreRead less▼
Kiplinger chose the best travel rewards cards for airline, hotel and other perks to help you save money. Explore the top travel card picks. Advertising disclosure.
Breaking down the new ESTA fee
Here’s a closer look at what’s changing:
Fee Category | Current (Pre-Sept. 30) | New (Starting Sept. 30) |
Travel promotion (Brand USA) | $17 | $17 (Unchanged) |
Operational fee (CBP/DHS) | $4 | $10 (increased) |
U.S. Treasury General Fund | $0 | $13 (new charge) |
Total per application | $21 | $40 |
According to CIBTvisas, the existing $17 travel-promotion fee remains unchanged, but the operational component increases, and a new Treasury contribution is introduced.
The impact of the OBBB on your next trip
The fee hike is part of the OBBB, a sweeping policy package that covers a wide range of government funding priorities. The bill includes provisions that redirect ESTA revenue to help support U.S. tourism and cover related federal costs.
The bill directs ESTA revenue to:
- Support Brand USA, the nation’s tourism marketing arm
- Help cover federal costs tied to travel infrastructure and processing
- Contribute to the U.S. Treasury General Fund
This shift means more of the cost of promoting and processing international travel will fall on visitors themselves, particularly those using streamlined programs such as ESTA.
Who can use ESTA?
Citizens of countries participating in the VWP are eligible to apply for ESTA instead of a traditional visitor visa.
As of 2025, 40 countries are part of the VWP, including:
- Europe: United Kingdom, Germany, France, Spain, Italy, Sweden, Ireland, Netherlands, Poland, Norway and more
- Asia-Pacific: Japan, South Korea, Singapore, Australia, New Zealand
- South America: Chile
- Other: Taiwan, Brunei
Travelers must have an e-passport (electronic chip passport) and plan to stay in the U.S. for 90 days or less for tourism, business or transit purposes.
For the full, up-to-date list of countries, visit the U.S. Visa Waiver Program page.
What the fee hike means for travelers
This change will affect millions of travelers who use ESTA each year. The new $40 fee might not seem like much individually, but for families or frequent travelers, the cost adds up, especially considering ESTA is per person.
If you're abroad and planning a trip to the U.S. in the near future, applying before September 30 can save you almost 50% in fees. Since ESTA approvals are valid for two years, applying now locks in the lower rate for multiple trips, assuming your passport remains valid.
Budget-conscious travelers and travel agencies will likely feel the pinch, especially those managing group tours or frequent corporate travel. The new ESTA fee structure reflects broader changes in how the U.S. funds tourism-related initiatives.
Though $40 might not be a dealbreaker, it’s a reminder that even visa-free travel comes with rising costs.
Related Content:
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.

Choncé is a personal finance freelance writer who enjoys writing about eCommerce, savings, banking, credit cards, and insurance. Having a background in journalism, she decided to dive deep into the world of content writing in 2013 after noticing many publications transitioning to digital formats. She has more than 10 years of experience writing content and graduated from Northern Illinois University.
-
What's in the 2025 Trump Tax Bill? New Deductions, Tax Cuts, and Major Benefits Changes to Know
Tax Law Understanding which 'big, beautiful bill' tax changes apply can help you navigate new rules now and plan finances and tax filings for years to come.
-
Ready to File? Test Your Social Security Application IQ
Quiz Test your basic knowledge of filing for Social Security benefits in our 10 question quick quiz.
-
Should Your Brokerage Firm Be Your Bookie? A Financial Professional Weighs In
Some brokerage firms are promoting 'event contracts,' which are essentially yes-or-no wagers, blurring the lines between investing and gambling.
-
Supermarkets Have Become a Pickpockets' Paradise: How to Avoid Falling Victim
Some stores regularly rearrange inventory with the aim of increasing purchases, and they're creating opportunities for thieves to steal from customers.
-
Dave Ramsey Tells Us the Biggest Retirement Mistake You Can Make
The talk-show host, author and podcaster tells Kiplinger what people can do to ensure a happy retirement.
-
No Passport? No Problem. Seven US Getaways That Feel Like an International Vacation
From Puerto Rico’s Caribbean flair to Santa Fe’s old world charm, these American destinations deliver a global travel experience — without the hassle of customs or currency exchange.
-
Planning a Major Home Renovation? 3 Smart Ways to Finance It
From HELOCs to personal loans, here’s how to pay for a major home renovation without draining your savings.
-
Six Warren Buffett Quotes Every Retiree Should Live By
The 'Oracle of Omaha' knows a thing or two about life, investing and retirement.
-
The Surprising Trick to Stop Money Stress Before It Starts
A dedicated 15-minute weekly slot to confront financialstress could help you make smarter money moves.
-
You Retired and Stopped Commuting. How Do You Lower Car Insurance Costs?
Retiring usually means cutting out that daily commute which could make you less risky to insure. Does that mean your car insurance costs will drop? Here's what you need to know.