US Increasing ESTA Fee to Nearly Double Starting in September
New fee structure hikes ESTA from $21 to $40, adding a new layer to visitor costs under the One Big Beautiful Bill.


Starting September 30, the cost of entering the U.S. under the Visa Waiver Program is going up, nearly doubling from $21 to $40.
Visitors to the U.S. from some of the nation’s closest allies will soon be required to pay these higher fees, which were outlined in the Trump administration’s One Big Beautiful Bill (OBBB).
The measure bundles several initiatives into a single piece of legislation, directing a portion of the new Electronic System for Travel Authorization (ESTA) revenue toward U.S. travel promotion while also helping to fund the Treasury.
From just $107.88 $24.99 for Kiplinger Personal Finance
Be a smarter, better informed investor.

Sign up for Kiplinger’s Free Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
If you’re traveling to the U.S. from one of 40 Visa Waiver Program (VWP) countries, here’s what the higher fee means for you, how ESTA works and how to avoid paying more than necessary.
How ESTA works
The ESTA is an online travel screening system that allows citizens from VWP countries to travel to the United States for tourism or business for up to 90 days without needing a traditional visa.
Eligible travelers must apply through the U.S. Customs and Border Protection website and receive approval before boarding their flight. The ESTA authorization is valid for two years or until your passport expires, whichever comes first.
While ESTA doesn’t guarantee entry into the U.S., it’s a required pre-clearance process for millions of international travelers who prefer a faster, more affordable way to visit the U.S. compared with a formal visa application.
Breaking down the new ESTA fee
Here’s a closer look at what’s changing:
Fee Category | Current (Pre-Sept. 30) | New (Starting Sept. 30) |
Travel promotion (Brand USA) | $17 | $17 (Unchanged) |
Operational fee (CBP/DHS) | $4 | $10 (increased) |
U.S. Treasury General Fund | $0 | $13 (new charge) |
Total per application | $21 | $40 |
According to CIBTvisas, the existing $17 travel-promotion fee remains unchanged, but the operational component increases, and a new Treasury contribution is introduced.
The impact of the OBBB on your next trip
The fee hike is part of the OBBB, a sweeping policy package that covers a wide range of government funding priorities. The bill includes provisions that redirect ESTA revenue to help support U.S. tourism and cover related federal costs.
The bill directs ESTA revenue to:
- Support Brand USA, the nation’s tourism marketing arm
- Help cover federal costs tied to travel infrastructure and processing
- Contribute to the U.S. Treasury General Fund
This shift means more of the cost of promoting and processing international travel will fall on visitors themselves, particularly those using streamlined programs such as ESTA.
Who can use ESTA?
Citizens of countries participating in the VWP are eligible to apply for ESTA instead of a traditional visitor visa.
As of 2025, 40 countries are part of the VWP, including:
- Europe: United Kingdom, Germany, France, Spain, Italy, Sweden, Ireland, Netherlands, Poland, Norway and more
- Asia-Pacific: Japan, South Korea, Singapore, Australia, New Zealand
- South America: Chile
- Other: Taiwan, Brunei
Travelers must have an e-passport (electronic chip passport) and plan to stay in the U.S. for 90 days or less for tourism, business or transit purposes.
For the full, up-to-date list of countries, visit the U.S. Visa Waiver Program page.
What the fee hike means for travelers
This change will affect millions of travelers who use ESTA each year. The new $40 fee might not seem like much individually, but for families or frequent travelers, the cost adds up, especially considering ESTA is per person.
If you're abroad and planning a trip to the U.S. in the near future, applying before September 30 can save you almost 50% in fees. Since ESTA approvals are valid for two years, applying now locks in the lower rate for multiple trips, assuming your passport remains valid.
Budget-conscious travelers and travel agencies will likely feel the pinch, especially those managing group tours or frequent corporate travel. The new ESTA fee structure reflects broader changes in how the U.S. funds tourism-related initiatives.
Though $40 might not be a dealbreaker, it’s a reminder that even visa-free travel comes with rising costs.
Related Content:
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.

Choncé is a personal finance freelance writer who enjoys writing about eCommerce, savings, banking, credit cards, and insurance. Having a background in journalism, she decided to dive deep into the world of content writing in 2013 after noticing many publications transitioning to digital formats. She has more than 10 years of experience writing content and graduated from Northern Illinois University.
-
My husband and I retired this year at 67 with $3.2 million. He's very frugal whenever we travel, which makes me resentful. How can I convince him to loosen up?
We asked financial planning experts for advice.
-
What Is a Stockbroker? (And Do I Even Need to Use One?)
Whether or not you need a stockbroker or a financial adviser depends on several factors, including goals, time availability and available cash.
-
My Husband and I Retired at 67 With $3.2 Million, But He's Frugal About Travel. How Can I Convince Him to Loosen Up?
We asked financial planning experts for advice.
-
Eight Ways to Stay Safe When Making Cashless Payments
Consumers are ditching cash for the convenience of digital payments, but fraudsters are right behind you. Just a few simple steps can help you stay safe.
-
I'm a Financial Planner and a Parent: Here Are Five Money Habits Every Young Family Should Have
When children are young, it can be hard to meet immediate costs, let alone save for the future, but these five habits can help build lasting financial security.
-
How to Master 'The Art of Spending'
Delve into Morgan Housel's new book for an understanding of the psychology that drives what we buy — and why that can lead to smarter money decisions.
-
30 Delicious Destinations for Your Next Retirement Road Trip
Whether you’re craving the nostalgic taste of juicy BBQ or fresh-caught seafood straight from the ocean, this culinary road trip promises retirees a mouth-watering dive into the heart of the local food scene, one stop at a time.
-
Dealing With a Bad HOA Board? This Book Could Be Your Battle Plan
'Bad HOA' by Luke Carlson empowers homeowners to push back against unfairness, offering advice on dealing with challenging homeowners associations (HOAs).
-
Advisers Face a Fiduciary Challenge When Discussing Alternatives to Trump Accounts
While Trump Accounts offer some benefits for early savings, investment advisers need to be cautious when recommending alternatives like 529 plans or Roth IRAs, as those suggestions could create fiduciary conflicts.
-
Financial Advisers: Here's How to Help Soon-to-Be Married Clients Get Their Financial House in Order
Getting married changes a couple's life in more ways than one, so it's a good idea to discuss financial and legal issues like pre-/postnuptial agreements, estate plans and life insurance.