Roku Breach Affects Thousands of Accounts — What To Know
Hackers likely used passwords from other subscriber accounts where data breaches occurred to gain access to Roku accounts. Experts advise changing your passwords regularly.


Roku has been hit by cyber hackers who gained access to 15,363 accounts and took usernames and passwords that customers also used on other websites, the TV streaming platform recently disclosed.
The breach, reported on March 8, occurred between December 28, 2023 and February 21, according to a disclosure notice with the Maine Attorney General's Office.
Roku said it has already reset the account passwords of those affected by the cyber attack, but encourages users to also take the following steps:

Sign up for Kiplinger’s Free E-Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
What to do
- Review the subscriptions and the devices linked to your account, which you can view on your account dashboard.
- Always use a strong, unique password for each of your online accounts. For more information, visit Roku's how to create a strong and secure password for your account site.
- Regularly review statements from your account and obtain your credit report from one or more of the national credit reporting companies. You can obtain a free copy of your credit report online at www.annualcreditreport.com or by calling toll-free 1-877-322-8228.
Hackers tried to buy subscriptions
The breach is the latest in a long line of cyber attacks on businesses and follows a massive breach at 23andMe last December. The breach at the genetic testing company also involved hacks of accounts in which customers used the same passwords and usernames from other websites.
Experts warn customers to change their passwords often and don't use the same ones across accounts.
In a March 8 letter sent to users, Roku said that it observed suspicious activity "indicating that certain individual Roku accounts may have been accessed by unauthorized actors.”
After an investigation, Roku found that unauthorized actors likely obtained the usernames and passwords of subscribers from third-party sources, such as data breaches of other services that those subscribers use, and then used those same logins and passwords to gain access to Roku accounts.
“After gaining access, they then changed the Roku login information for the affected individual Roku accounts and, in a limited number of cases, attempted to purchase streaming subscriptions,” Roku said. “However, access to the affected Roku accounts did not provide the unauthorized actors with access to social security numbers, full payment account numbers, dates of birth, or other similar sensitive personal information requiring notification.”
To reset your Roku account, go to my.roku.com and use the “forgot password?” option on the sign-in page.
Roku users with any questions about the incident are encouraged to contact Roku at 1-816-272-8106 or by email at account-help@roku.com.
For more information regarding warning signs of identity theft, how to report identity theft and how to protect yourself, visit USA.gov’s Identity Theft webpage.
RELATED CONTENT
Get Kiplinger Today newsletter — free
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.

Joey Solitro is a freelance financial journalist at Kiplinger with more than a decade of experience. A longtime equity analyst, Joey has covered a range of industries for media outlets including The Motley Fool, Seeking Alpha, Market Realist, and TipRanks. Joey holds a bachelor's degree in business administration.
-
Eight Ways To Save on Your Next Luxury Trip
Looking for ways to stretch your retirement dollars? Follow these tips to get a deal on your next vacation.
-
Donating Complex Assets Doesn't Have to Be Complicated
If you're looking to donate less-conventional assets but don't know where to start, this charity executive has answers, such as considering a donor-advised fund (DAF) for its tax benefits and ease of use.
-
Eight Ways To Save on Your Next Luxury Trip
Looking for ways to stretch your retirement dollars? Follow these tips to get a deal on your next vacation.
-
Donating Complex Assets Doesn't Have to Be Complicated
If you're looking to donate less-conventional assets but don't know where to start, this charity executive has answers, such as considering a donor-advised fund (DAF) for its tax benefits and ease of use.
-
How to Budget for College Expenses Beyond Tuition
Some universities waive tuition for families with incomes below a certain threshold. But you'll still need a plan to cover other costs.
-
My First $1 Million: Events Industry CEO, 65, Northern New Jersey
Ever wonder how someone who's made a million dollars or more did it? Kiplinger's My First $1 Million series uncovers the answers.
-
Delta’s New Fare Changes Just Made Booking Flights and Earning Miles More Complicated
Here’s what travelers need to know about Delta’s fare changes before booking their next flight.
-
United Airlines Raises the Bar with New Business Class Suites
Discover how United's new Polaris Studio suites redefine luxury and comfort on long-haul flights.
-
Walmart Raising Prices Soon — Here’s Which Products Will Cost You More This Summer
If you heard about Walmart raising prices, here are the key details you need to know ahead of your next shopping trip.
-
I'm an Insurance Pro: How Not to Get Dumped by Your Insurance Agent
Your insurance agent or broker might show you the door if you do any of these five things. Being a good customer is about more than paying your bill on time.