New Products Apple Could Release This Fall

Here’s what we think Apple is going to announce at its Sept. 14 event, from sure bets like the iPhone 13 to longshots like an all-new MacBook Air.

photo of a Apple store
(Image credit: Courtesy of Apple)

Apple finally appears poised to get back to a normal product launch schedule, with the company announcing a reveal event for 1 p.m. ET on Sept. 14. That means a host of new products – including the much-expected iPhone 13 – are likely to be announced in very short order.

This follows a turbulent past year or so that saw the technology giant weather multiple product setbacks amid global supply chain disruptions, including an unprecedented delay in launching the 5G iPhone 12 series. Instead of its usual September launch event, Apple didn't unveil its line of iPhone 12s until Oct. 13.

Despite ongoing challenges – including a continued global chip shortage – Apple has kept busy in 2021. The company has introduced several new products including AirTag trackers, refreshed iPad Pros, and new multi-colored, M1-powered 24-inch iMacs.

And come Sept. 14, the company is widely expected to unveil a full slate of compelling new product releases.

Here are the new Apple products we believe will be announced at the Sept. 14 event (or a potential second event in the coming months). This list includes sure bets such as the iPhone 13, as well as longshots like an all-new MacBook Air.

Brad Moon
Contributing Writer,

Brad Moon is a tech industry veteran who contributes to a range of publications including Forbes, InvestorPlace and MSN Money and is an original member of the award-winning GeekDad blog. Over the past decade, he has also written about technology for Wired, Gizmodo, Shaw Media,, The Winnipeg Free Press and others.