Shrinkflation Is Real. Here's How to Fight Back

Feeling the impact of shrinkflation? To avoid raising prices, some manufacturers are reducing the size of common grocery items. Here’s how to fight back.

A worker replaces cereal boxes at the grocery store.
(Image credit: Getty Images)

For expert advice on shrinkflation and what to do about it, Kiplinger interviewed Edgar Dworsky, a longtime consumer advocate and founder of Consumer World, which provides consumer news, alerts about common scams, and advice on how to save money.

What is "shrinkflation," and why is this phenomenon occurring?

Subscribe to Kiplinger’s Personal Finance

Be a smarter, better informed investor.

Save up to 74%
https://cdn.mos.cms.futurecdn.net/hwgJ7osrMtUWhk5koeVme7-200-80.png

Sign up for Kiplinger’s Free E-Newsletters

Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.

Profit and prosper with the best of expert advice - straight to your e-mail.

Sign up

To continue reading this article
please register for free

This is different from signing in to your print subscription


Why am I seeing this? Find out more here

Emma Patch
Staff Writer, Kiplinger's Personal Finance

Emma Patch joined Kiplinger in 2020. She previously interned for Kiplinger's Retirement Report and before that, for a boutique investment firm in New York City. She served as editor-at-large and features editor for Middlebury College's student newspaper, The Campus. She specializes in travel, student debt and a number of other personal finance topics. Born in London, Emma grew up in Connecticut and now lives in Washington, D.C.