Average 401(k) Match: Do You Work for a Generous Company?

Here is the average 401(k) match and the top 30 companies as measured by their match policies. A generous 401(k) match provides a more secure retirement.

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Workplace 401(k) accounts have become critical to retirement security, and with good reason.

The majority of private sector workers have access to these plans, which are easy to enroll in and come with generous tax breaks.

A growing number of plans enroll workers by default unless they opt out, making retirement savings the new norm in many workplaces.

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A 401(k) offers more than just a simple signup process, automatic contributions from paychecks and a streamlined mix of investment options from which to choose.

Many also come with employer matching contributions, which can be incredibly valuable as companies provide free money to help boost retirement savings with each eligible contribution you make.

Matching contributions refer to money that your employer puts into your 401(k) when you invest your own funds.

"A good matching rate is key in securing your retirement," explained Wheeler Pulliam, CFP® and financial consultant at Xponify Financial. "For many, the only reason to contribute to a 401(k) is because they match. Without a match, it makes more sense to contribute to an outside IRA because you have more investment options and more control over your IRA than you would in the company’s 401(k) plan."

What is a good matching rate?

The reality is that some companies are far more generous with their matching contributions than others, as recent research has shown.

Let's look at some of the U.S. companies doing the most to help their workers achieve retirement success. We'll also examine details about average 401(k) matches so you can see how your own company's offerings compare.

These are the U.S. companies with the most generous 401(k) matching contributions

Recent research from Carry, a solo 401(k) plan provider, revealed the companies in the United States that were most generous in providing employer 401(k) contributions to staff. Carry evaluated companies based on many factors, including:

Match type: Some companies offer a full match or a dollar-for-dollar match, so if you contribute $1,000, they do the same. Others offer a partial match, for example, providing 50% or 75% of the amount you contribute. Still others make non-elective contributions or simply put money into your account regardless of whether you do the same.

Maximum match: Most companies establish a maximum contribution (which might be lower than the annual 401(k) contribution limit the IRS sets). This limit could be a fixed dollar amount or a percentage of your salary (for example, your employer might match 100% of contributions up to 4% of your salary).

Eligibility: Some companies require you to work for the business for a certain amount of time before you become eligible for matching contributions, such as a month or a year.

Vesting period: This determines when your matching funds are yours to keep, even if you leave your job. Some companies offer immediate vesting, so if an employer contributes to your 401(k) today, you can keep the money if you leave tomorrow. Others have graded vesting schedules, so your actual ownership stake in your employer's contributions grows over time (your own contributions are always 100% vested from day one).

The table below ranks the top 30 companies in terms of the value of matching contributions, considering all these relevant factors.

Swipe to scroll horizontally

Company

Match

Type

Eligibility

Vesting

Blizzard

25% of compensation

Full match

Immediately

Immediately

Dollar General

25% of compensation

Full match

Immediately

Immediately

Uber

10% of compensation

Full match

Immediately

Immediately

Visa

10% of compensation

200% match

Immediately

Immediately

Bosch USA

9% of compensation

75% partial match

Immediately

Immediately

USAA

4% of compensation

200% match

Immediately

Immediately

Samsung

4.5% of compensation

Full and Partial match

Immediately

Immediately

Vimeo

10% of compensation, max of $10,000 per year

Full match

Immediately

2 years

Comcast

6% of compensation

Full match

Immediately

Immediately

Biogen

6% of compensation

200% match

Immediately

Immediately

Amgen

5% nonelective + 5% of compensation

Nonelective + full match

Immediately

Immediately

Boeing

10% of compensation

Full match

Immediately

Immediately

Southwest Airlines

9.3% of compensation

Full match

Immediately

Immediately

BOK Financial

6% of compensation

Full or partial match

Immediately

Immediately

Farmers Insurance

4% nonelective + 6% of compensation

Nonelective + full match

Immediately

Immediately

Ultimate Software

Up to IRS contribution limit

45% partial match

Immediately

Immediately

AT&T

6% of compensation

Partial or full match

After 1 year of service

3 years

3M

3% nonelective + 5% of compensation

Nonelective + full match

Immediately

Immediately

Apple

6% of compensation

Partial or full match

Immediately

Immediately

Charles Schwab

5% of compensation + $250

Full match

Immediately

Immediately

Starbucks

5% of compensation

Full match

Immediately

Immediately

Microsoft

Up to IRS contribution limit

50% partial match

Immediately

Immediately

Walmart

6% of compensation

Full match

1 year of service

Immediately

Accenture

6% of compensation

Full match

Immediately

2 years

Amazon

4% of compensation

50% partial match

Immediately

3 years (1,000 hours per year)

Google

Up to IRS limit, or $3,000 match

Full or partial match

Immediately

Immediately

Honeywell International

7% of compensation

Partial match

3 years of service

Immediately

Adobe

6% of compensation, or 3% if contributing over 6%, up to IRS limit

Partial match

Immediately

Immediately

Netflix

4% of compensation

Full match

Immediately

Immediately

Meta (Facebook)

Up to 50% of IRS limit

Full match

Immediately

Immediately

Source: Carry.com

Tech, biotech and financial services companies are, not surprisingly, included in this list of the top 30. They often have to compete for talent, resulting in the need for attractive benefits packages.

One of the surprises here is Dollar General, in which the average annual compensation was recently estimated at $32,000 per year by Zippia.

A generous 401(k) plan with a 25% match, which applies to both full-time and part-time employees, might be the company's way of compensating for the lower salaries typically associated with the retail industry, thereby encouraging employee loyalty.

How does your 401(k) match compare?

Every worker would love a dollar-for-dollar match equal to 25% of their compensation, which they become eligible for on day one and which vests immediately!

With this matching structure, if you made $100,000 per year and contributed the maximum $23,500 contribution (the employee contribution limit for those under 50 in 2025), you could effectively earn an extra $23,500 from your employer's matching contributions this year — which would be yours to keep even if you left your job the day your last contribution came in.

Such a generous match is not available to most of us.

"A dollar-for-dollar match up to 5% of an employee's salary is considered a good, and fairly common, employer contribution," explained Brad Clark, investment adviser representative and founder of Solomon Financial.

Vanguard's new How America Saves (PDF) report also reveals more details about what the typical match looks like. According to Vanguard, these are the most common characteristics of 401(k) match programs.

  • Half of all Vanguard plans offered only an employer-matching contribution.
  • 36% of plans provided a matching and non-matching employer contribution (referred to above as a non-elective contribution).
  • 10% of plans offered only a non-matching contribution.

Among employers offering matching funds, the average match was 4.6% of pay, and the median match was 4%. Among plans with non-elective contributions, the average contribution was 5.3% of pay, while the median was 4.5%.

Our $100,000 earner, who received the average match and no non-elective contributions, would have been able to earn just $4,600 in matching funds from their employer, assuming they contributed enough to earn the full match.

Most employers also did not offer a dollar-for-dollar match. The most common formula used was 50 cents per dollar on the first 6% of pay; the table below shows the matching formulas used across all plans.

Here is how Vanguard (PDF) characterizes the most common match formulas.

Swipe to scroll horizontally

Match Formula

Percentage of Plans

50% on first 6% of pay

13%

100% on first 3% of pay, 50% on next 2% of pay

10%

100% on first 6% of pay

9%

100% on first 5% of pay

7%

100% on first 4% of pay

6%

What does this look like in the real world?

Consider our $100,000 worker again. If they earned a match worth just 50 cents per dollar on the first 6% of pay, the total match they'd be eligible for would be $3,000, and they'd have to contribute $6,000 to get it.

Although this is less generous, it can still accumulate over several years. Of course, any match is still worth claiming.

"A good match is huge," Clark said. "The impact of an employer match is colossal. If you contribute 5% and your employer matches it with another 5%, your account is receiving a full 10% contribution annually.

Clark explained that a 30-year-old contributing $5,000 per year to a 401(k) would accumulate $1,490,634, assuming a 10% annual return until age 65. With the employer's $5,000 match, the total yearly contribution doubles to $ 10,000, and the future value of the same account doubles to an astonishing $2,981,268.

"The employer match isn't just extra money — it's the difference between a nice retirement and financial freedom," Clark said.

It's also important to note that the amount of the match the worker gets to keep depends on their vesting schedule, as well as how soon they leave work.

The good news is that nearly half of all plans offered immediate vesting of employer matching contributions, and five out of 10 plan participants were enrolled in plans that offered immediate vesting.

Still, this means a substantial number of employees had to wait longer to own their matching funds, with one in four plans using either a five- or six-year graded vesting schedule.

The beauty of a 401(k) match

How does your company's 401(k) match compare to the average and most generous plans? Hopefully, your company is as generous as the ones that made the top 30 list.

If not, you should still claim all the matching funds you can, as doing so could make all the difference in your retirement security.

Get the full story: Just how 'average' are your finances?

Want to see how more of your retirement portfolio compares to peers? Read:

Christy Bieber
Contributing Writer

Christy Bieber is an experienced personal finance and legal writer who has been writing since 2008. She has been published by Forbes, CNN, WSJ Buyside, Motley Fool, and many other online sites. She has a JD from UCLA and a degree in English, Media, and Communications from the University of Rochester. 

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