Can’t Afford It? There’s No Shame in Saying So

Trend of loud budgeting emphasizes being open about skipping unnecessary purchases and sticking to your budget, while older generations still struggle to talk about their finances.

Three young women laugh as they eat pizza.
(Image credit: Getty Images)

I’m beginning to check my own sanity as I pull another financial technique from TikTok. Like it or not, these trends reflect what is going on with our younger generation, and we have to listen. The trend I’m talking about now is called loud budgeting.

Let’s not get too carried away: Loud budgeting is not all that new … and it’s not all that loud. It’s easiest to explain loud budgeting by saying what it’s not. Loud budgeting is the opposite of “quiet luxury,” in which the idea is: “Don’t look wealthy, be wealthy.” (You can read more about this trend in the Kiplinger article Quiet Luxury — What Is It and Could It Help You Manage Your Money?) Loud budgeters are vocal about sticking to their budget.

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Neale Godfrey, Financial Literacy Expert
President & CEO, Children's Financial Network Inc.

Neale Godfrey is a New York Times #1 best-selling author of 27 books, which empower families (and their kids and grandkids) to take charge of their financial lives. Godfrey started her journey with The Chase Manhattan Bank, joining as one of the first female executives, and later became president of The First Women's Bank and founder of The First Children's Bank. Neale pioneered the topic of "kids and money," which took off after her 13 appearances on "The Oprah Winfrey Show."