Forget ‘Girl Math’: Handle Your Money Like a Woman

Social media phenomenon builds on stereotype that women are bad at math and can’t manage their money. Studies show that just isn’t true.

A young woman sits on the steps of a building, surrounded by shopping bags, while she looks at her phone.
(Image credit: Getty Images)

Unfortunately, there is a new phenomenon that has slipped into our lexicon: girl math. It has inundated TikTok feeds and memes. You can laugh it off as just goofy stuff, but I think we have to take a closer look. The tropes of “women being bad at math and with money” are alive and well in this seemingly goofy practice. Your grandchildren are at risk.

What is ‘girl math’?

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Neale Godfrey, Financial Literacy Expert
President & CEO, Children's Financial Network Inc.

Neale Godfrey is a New York Times #1 best-selling author of 27 books, which empower families (and their kids and grandkids) to take charge of their financial lives. Godfrey started her journey with The Chase Manhattan Bank, joining as one of the first female executives, and later became president of The First Women's Bank and founder of The First Children's Bank. Neale pioneered the topic of "kids and money," which took off after her 13 appearances on "The Oprah Winfrey Show."