Viral TikTok Trend Helped Fuel McDonald’s Second-Quarter Sales

The fast-food giant says it had 'nothing to do' with the trend.

Exterior photo of a McDonald's restaurant on a sunny day
(Image credit: Getty Images)

McDonald’s, the world’s largest foodservice retailer with more than 40,000 locations in over 100 countries, reported better-than-expected second-earnings results on July 27, thanks in part to TikTok. 

For the quarter ended June 30, 2023, McDonald’s reported revenue growth of 14% to $6.5 billion and adjusted earnings per share growth of 24% to $3.17 compared with the year-ago period. The strong performance was helped by a viral TikTok trend, inspired by its beloved Grimace character.

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Joey Solitro

Joey Solitro is a freelance financial journalist at Kiplinger with more than a decade of experience. A longtime equity analyst, Joey has covered a range of industries for media outlets including The Motley Fool, Seeking Alpha, Market Realist, and TipRanks. Joey holds a bachelor's degree in business administration.