3 Ways to Prepare to Pass the Family Business to the Next Generation

Reports of the deaths of family businesses before they make it to the third generation have been greatly exaggerated. Three ways to plan for the succession of your family business.

A mother and daughter discuss ways to plan for the succession of their family business.
(Image credit: Getty Images)

Owning a family business, and planning the succession of your family business, is as much a part of the American dream as white picket fences and two cars in every garage. But is handing your business down to the next generation a good idea or just ideal? You see, there’s been a long-standing stigma around family businesses. The three-generation rule, as it’s come to be known, suggests that family businesses rarely make it to the third generation. But let’s take a closer look.

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Justin Goodbread, CFP®, CEPA, CVGA
President, WealthSource Partners

Justin A. Goodbread is a CERTIFIED FINANCIAL PLANNER™ practitioner and an adviser with WealthSource® Knoxville. After years of working in a large firm, he ventured out on his own in 2009, starting Heritage Investors, and eventually joining WealthSource® Partners LLC in 2022. As a serial small-business owner, Goodbread has bought and sold multiple businesses. He uses this experience, along with his continuing education, to help business owners grow and sell what is often their largest asset.