What Defines Wealth: Soul or Silver? Good King Wenceslas' Enduring Legacy in the Snow
True wealth is built through generosity, relationships and the courage to act kindly even when financial gain is not possible. Money fades, but wealth leaves footprints that never melt.
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.
You are now subscribed
Your newsletter sign-up was successful
Want to add more newsletters?
Delivered daily
Kiplinger Today
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more delivered daily. Smart money moves start here.
Sent five days a week
Kiplinger A Step Ahead
Get practical help to make better financial decisions in your everyday life, from spending to savings on top deals.
Delivered daily
Kiplinger Closing Bell
Get today's biggest financial and investing headlines delivered to your inbox every day the U.S. stock market is open.
Sent twice a week
Kiplinger Adviser Intel
Financial pros across the country share best practices and fresh tactics to preserve and grow your wealth.
Delivered weekly
Kiplinger Tax Tips
Trim your federal and state tax bills with practical tax-planning and tax-cutting strategies.
Sent twice a week
Kiplinger Retirement Tips
Your twice-a-week guide to planning and enjoying a financially secure and richly rewarding retirement
Sent bimonthly.
Kiplinger Adviser Angle
Insights for advisers, wealth managers and other financial professionals.
Sent twice a week
Kiplinger Investing Weekly
Your twice-a-week roundup of promising stocks, funds, companies and industries you should consider, ones you should avoid, and why.
Sent weekly for six weeks
Kiplinger Invest for Retirement
Your step-by-step six-part series on how to invest for retirement, from devising a successful strategy to exactly which investments to choose.
On a bitter morning in 935 AD, Duke Wenceslas of Bohemia walked through falling snow to attend church, unaware that his brother, Boleslav, waited with a weapon and treachery in his heart.
The tragedy that followed would echo across the centuries, later softened into the song "Good King Wenceslas."
Yet, behind the gentle melody lies a struggle as old as humanity itself — the tension between legacy and possession, between a life of purpose and one lost to greed and control.
From just $107.88 $24.99 for Kiplinger Personal Finance
Become a smarter, better informed investor. Subscribe from just $107.88 $24.99, plus get up to 4 Special Issues
Sign up for Kiplinger’s Free Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
The brothers' divide: Possession vs purpose
To understand their conflict, it helps to see the world they lived in. Ninth- and 10th-century Bohemia was a land torn between pagan traditions and the expanding reach of Christianity.
Wenceslas, educated by his grandmother Saint Ludmila, promoted peace and faith, strengthening ties with Christian rulers abroad. His mother, Drahomíra, and many pagan nobles saw these actions as weakness — a surrender of autonomy.
About Adviser Intel
The author of this article is a participant in Kiplinger's Adviser Intel program, a curated network of trusted financial professionals who share expert insights on wealth building and preservation. Contributors, including fiduciary financial planners, wealth managers, CEOs and attorneys, provide actionable advice about retirement planning, estate planning, tax strategies and more. Experts are invited to contribute and do not pay to be included, so you can trust their advice is honest and valuable.
From their different paths grew a profound rivalry: one of service to others vs service to self. Wenceslas sought harmony and moral legacy. Boleslav sought independence and might, believing that control brought safety and respect.
Their story, at its core, was not just about religion or power; it was about what defines wealth — soul or silver. When envy overcame kinship, Boleslav struck his brother down on the threshold of a chapel.
What remains remarkable is how differently history remembers them. Boleslav ruled for decades with strategic success, yet his name is largely forgotten. Wenceslas, the slain duke, became the subject of hymns and moral tales for more than a thousand years.
Power fades quickly; principle endures.
The man in the snow
The most memorable moment of Wenceslas' life happened on St. Stephen's Day. Seeing a poor man gathering firewood in harsh cold, Wenceslas was moved to help:
"Hither, page, and stand by me,
if thou know'st it, telling,
Yonder peasant, who is he?
Where and what his dwelling?"
He carried food and wine and braved the storm to give it to him:
"Bring me flesh, and bring me wine,
bring me pine logs hither:
Thou and I will see him dine,
when we bear them thither."
When his page hesitated, he told him to walk in his footsteps where the snow had melted from the warmth — a gesture that became a timeless symbol of compassion's guiding light:
"Mark my footsteps, good my page.
Tread thou in them boldly
Thou shalt find the winter's rage
freeze thy blood less coldly."
This act of generosity, rather than any royal edict, defined Wenceslas' true legacy. His wealth lay in mercy, not money; his power was measured in kindness, not conquest.
Those footprints in the snow embodied leadership at its purest — the quiet strength of giving rather than grasping. The irony is sharp: Boleslav grasped for everything and gained only guilt; Wenceslas gave everything and gained immortality.
The modern winter: Wealth, identity and meaning
Although his story occurred a millennium ago, Wenceslas' moral confrontation continues to resonate in modern life. Today, the pursuit of money and status often follows the same logic as Boleslav's: to control, to accumulate, to safeguard identity through possessions.
And yet, in the later chapters of life — particularly in retirement — these values often collapse under their own weight.
Modern society frames retirement as the ultimate financial equation. Advertisements depict smiling couples balancing their portfolios and pension plans, their comfort quantified in percentages and savings rates.
But this narrative hides an emptiness: the mistaken belief that identity can be purchased or preserved through money alone. Like Boleslav, those who center their lives on control often find that it yields no genuine fulfillment once the chase ends.
Wenceslas' story offers a different perspective. His wealth was built through giving; his purpose was rooted in connection.
The same idea applies to life after work. As careers diminish and routines change, the question becomes not "How much do I have?" but "How much can I give?"
Retirement can be seen not as a retreat but as a renewal — a time for service, reflection and rediscovering values that once took a back seat to ambition.
Redefining prosperity
Prosperity, seen through the Good King's example, is the ongoing act of giving. True success in later life comes from passing down wisdom, time and compassion.
Retirees who share their skills, mentor others or volunteer embody this idea. Every gesture — every step — becomes part of a larger inheritance for humanity.
Looking for expert tips to grow and preserve your wealth? Sign up for Adviser Intel, our free, twice-weekly newsletter.
The danger of Boleslav's mindset remains in modern culture: the idea that possessions can bring stability or fulfillment.
However, as history shows, the pursuit of control and money leads to isolation. Power cannot protect anyone from regret; money cannot buy peace.
True wealth is lasting. It is built through generosity, relationships and the courage to act kindly even when financial gain is not possible.
A shift of mindset
Living with such purpose requires intention. It entails relinquishing the illusion that money equals meaning and acknowledging that wealth is a more accurate measure of success.
Those entering retirement or any new chapter can learn from Wenceslas' quiet courage: He gave freely, walked humbly and transformed struggle into service.
This mindset fosters freedom — freedom from the anxiety of control and the emptiness of competition. When we invest in relationships, creativity and compassion (wealth), we nurture our lasting identity.
Every act of kindness plants something permanent in a transient world.
Conclusion: Following the footprints
The legend of Good King Wenceslas endures because it mirrors life's simplest truth: What we give is what lasts.
His brother's greed brought temporary gain; Wenceslas' generosity brought enduring respect. Possession without principle leads to emptiness; a legacy built on purpose brings peace.
Whether entering retirement or facing any life transition, we all stand at Wenceslas' crossroads — to seek control or to share meaning. Money fades, but wealth leaves footprints that never melt.
At this Christmas season, I conclude my remarks with the final verse of the beloved Christmas song:
"Therefore, Christian men, be sure,
wealth or rank possessing,
Ye who now will bless the poor,
shall yourselves find blessing."
To learn more about the contrast of money vs wealth, pick up my newly released book, Your Encore Years: The Psychology of Retirement.
Related Content
- Could Traditional Retirement Expectations Be Killing Us? A Retirement Psychologist Makes the Case
- Traveling With Purpose: What Zambia and Zimbabwe Taught Us About Slowing Down
- I'm a Retirement Psychologist: Here's Why Doing What You 'Ought' in Retirement Beats Doing Whatever You Want
- How to Stop Boredom From Ruining Your Happy Retirement
- Five Ways to Give Your Retirement Purpose
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.

Dr. Richard Himmer is a seasoned professional with expertise in Emotional Intelligence (EI), Clinical Hypnotherapy and Workplace Bullying prevention. He holds an MBA, a master’s degree in psychology and a PhD in Industrial and Organizational Psychology. He combines academic knowledge with practical experience. His doctoral dissertation focused on the Impact of Emotional Intelligence on Workplace Bullying, showcasing his commitment to understanding and addressing complex workplace dynamics. Dr. Himmer leverages the subconscious (EI) to facilitate internal healing, fostering healthy interpersonal relationships built on trust and respect.
-
5 Vince Lombardi Quotes Retirees Should Live ByThe iconic football coach's philosophy can help retirees win at the game of life.
-
The $200,000 Olympic 'Pension' is a Retirement Game-Changer for Team USAThe donation by financier Ross Stevens is meant to be a "retirement program" for Team USA Olympic and Paralympic athletes.
-
10 Cheapest Places to Live in ColoradoProperty Tax Looking for a cozy cabin near the slopes? These Colorado counties combine reasonable house prices with the state's lowest property tax bills.
-
5 Vince Lombardi Quotes Retirees Should Live ByThe iconic football coach's philosophy can help retirees win at the game of life.
-
The $200,000 Olympic 'Pension' is a Retirement Game-Changer for Team USAThe donation by financier Ross Stevens is meant to be a "retirement program" for Team USA Olympic and Paralympic athletes.
-
How to Turn Your 401(k) Into A Real Estate Empire — Without Killing Your RetirementTapping your 401(k) to purchase investment properties is risky, but it could deliver valuable rental income in your golden years.
-
Don't Bury Your Kids in Taxes: How to Position Your Investments to Help Create More Wealth for ThemTo minimize your heirs' tax burden, focus on aligning your investment account types and assets with your estate plan, and pay attention to the impact of RMDs.
-
Are You 'Too Old' to Benefit From an Annuity?Probably not, even if you're in your 70s or 80s, but it depends on your circumstances and the kind of annuity you're considering.
-
In Your 50s and Seeing Retirement in the Distance? What You Do Now Can Make a Significant ImpactThis is the perfect time to assess whether your retirement planning is on track and determine what steps you need to take if it's not.
-
Your Retirement Isn't Set in Stone, But It Can Be a Work of ArtSetting and forgetting your retirement plan will make it hard to cope with life's challenges. Instead, consider redrawing and refining your plan as you go.
-
The Bear Market Protocol: 3 Strategies to Consider in a Down MarketThe Bear Market Protocol: 3 Strategies for a Down Market From buying the dip to strategic Roth conversions, there are several ways to use a bear market to your advantage — once you get over the fear factor.