CVS Pharmacy Revamps Loyalty Program

CVS loyalty program members will now have two tiers of 'ExtraCare' benefits to choose from.

Pharmacist holding credit card payment device for customer.
(Image credit: Tom Merton for Getty Images)

CVS Pharmacy has revamped its multiple loyalty programs into two membership tiers — ExtraCare and ExtraCare Plus.

The program has been simplified to make it easier for members to save on their wellness needs, the company said, adding that CVS Pharmacy will offer savings in stores, online and via personalized texts and emails.

To sign-up for ExtraCare and ExtraCare Plus memberships, visit and follow the prompts.

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The company summarized the new membership tiers as follows:

  • ExtraCare: The no-fee loyalty program offers savings through sales prices and personalized texts and emails. This includes 2% back in ExtraBucks Rewards, a $3 birthday reward and up to an extra $50 in rewards at the pharmacy for filling prescriptions and getting flu shots and other vaccines.
  • ExtraCare Plus: The CarePass loyalty and membership program has been renamed ExtraCare Plus. For $5 per month, members receive all the benefits of ExtraCare, plus free same-day delivery on nearly all products in stores, free shipping on other products, free same-day prescription deliveries, 20% off CVS Health brand products, a 24/7 pharmacist helpline and a $10 monthly bonus reward.

“Now, instead of having to join various programs to unlock all the savings available to them, we’ve made it easier for our members and patients to choose from our two-tiered offerings and access the benefits that best fit their needs, including new same-day delivery and pharmacy rewards, which are now a core benefit,” said Zach Dennett, CVS Health vice president of Loyalty, Omnichannel and Hispanic Formats said in a statement.

Battling the rising cost of healthcare

The move comes at a time when several pharmacies and retailers are making moves to battle high healthcare costs that can cause even the insured to skip care, as a recent study show. 

In the last year, a number of drugstore chains and pharmacy outlets have launched programs aimed at helping to defray costs. These include Walgreens, which launched a digital tool, Rx Savings Finder, to help customers compare coupon prices to find the best deals on thousands of prescription medications.

In August, Amazon Pharmacy announced that it will automatically apply manufacturer-sponsored coupons to more than 15 of the most prescribed insulin and diabetes care brand-name products. Earlier in the year, Amazon launched RxPass, allowing members to get as many eligible medications as they need for a flat fee of just $5 per month.

CVS said that another way for ExtraCare and ExtraCare Plus members to save money is to download the CVS Pharmacy app and to opt-in to get personalized deals via email, text and push notifications.

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Joey Solitro

Joey Solitro is a freelance financial journalist at Kiplinger with more than a decade of experience. A longtime equity analyst, Joey has covered a range of industries for media outlets including The Motley Fool, Seeking Alpha, Market Realist, and TipRanks. Joey holds a bachelor's degree in business administration.