Will There Be a Second Amazon Prime Day 2022? Stand By

Purportedly leaked documents indicate Amazon is asking retailers for possible “lightning” deal options for an October Amazon Prime Day 2022.

The Amazon website is seen on a smart phone on July 14, 2019 in Orlando, Florida.
(Image credit: Getty Images)

Amazon Prime’s frenzied yearly Amazon Prime Day has already taken place in 2022, in July. But Amazon, which earlier in 2022 raised its subscription rates, could be breaking with tradition and having two Amazon Prime days in different parts of the year, seeking a pre-holiday bottom line boost and adding another benefit for Prime members tired of seeing their perks slashed.

Multiple outlets are reporting Amazon is asking vendors to come up with lightning deals – popular items sold at a deep discount for a limited time – that could be attached to a “Prime Fall” event in October (Amazon has not announced a second Prime Day event for 2022).

That would schedule a huge online Amazon sales event dangerously close to its retail competitors’ all-important holiday shopping season.

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It wouldn’t be the first time Amazon held a Prime Day in October. Amazon was forced to move its typically-in-the-summer Prime Day to October in 2020. Pandemic demands and supply chain issues forced that move. Since then, Amazon has moved Amazon Prime Day back to summer. It was held in July this year. Amazon reported Amazon Prime Day 2022 was its biggest ever, although it did not release specifics (Adobe Digital Economy Index reported overall online sales during the two-day event were $12 billion, up from $11 billion on the same two days of Amazon Prime Day 2021).

If a second Amazon Prime Day stays true to form, expect Amazon’s proprietary electronics (including smart home devices, Fire TV, Echo and Blink devices) to be top sellers, along with beauty products, other personal care items, vacuums and clothes. Amazon said those were the top sellers during the July Amazon Prime Days.

Bob Niedt
Online Editor, Kiplinger.com

Bob is a Senior Online Editor at Kiplinger.com. He has more than 40 years of experience in online, print and visual journalism. Bob has worked as an award-winning writer and editor in the Washington, D.C., market as well as at news organizations in New York, Michigan and California. Bob joined Kiplinger in 2016, bringing a wealth of expertise covering retail, entertainment, and money-saving trends and topics. He was one of the first journalists at a daily news organization to aggressively cover retail as a specialty, and has been lauded in the retail industry for his expertise. Bob has also been an adjunct and associate professor of print, online and visual journalism at Syracuse University and Ithaca College. He has a master’s degree from Syracuse University’s S.I. Newhouse School of Public Communications and a bachelor’s degree in communications and theater from Hope College.