Stock Market Today: Nike Earnings Light Fire Under Stocks
The athletic footwear and apparel retailer reported higher-than-expected earnings and revenue, as well as a drop in inventories.
Stocks jumped out of the gate and never looked back as investors cheered an encouraging reading on consumer confidence. Solid earnings from logistics giant FedEx (FDX) and athletic footwear and apparel retailer Nike (NKE) only added to the day's positive momentum, with both stocks surging in reaction to their quarterly results. It was the good news Wall Street was looking for, and sent the major market indexes notably higher.
Starting with the economic data, the Conference Board said this morning that consumer confidence surged to 108.3 in December from November's reading of 101.4. This was the first increase in consumer confidence since September, and the highest reading since April. "The economy is still headed towards a recession, but the consumer continues to show signs of resilience which could delay a significant tumble for equities," says Edward Moya, senior market strategist at currency data provider OANDA.
From just $107.88 $24.99 for Kiplinger Personal Finance
Be a smarter, better informed investor.
Sign up for Kiplinger’s Free Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
Meanwhile, in earnings news, FedEx stock rose 3.4% after the company reported higher-than-expected fiscal second-quarter earnings and said it will cut costs by an additional $1 billion this fiscal year, bringing total savings to $3.7 billion. Additionally, Nike soared 12.3% – easily making it the best Dow Jones stock today – after the firm beat top- and bottom-line estimates and said inventories were down compared to the previous quarter.
As for the major indexes, the Dow Jones Industrial Average rose 1.6% to 33,376, the S&P 500 Index gained 1.5% to 3,878, and the Nasdaq Composite jumped 1.5% to 10,709.
Be Prepared for This Bear Market to Continue
Today's broad gains were promising, but let's not forget that the stock market remains in bear-market territory. Plus, many strategists expect the bear market to continue well into 2023.
"The Federal Reserve remains committed to taming inflation by keeping monetary policy tight, as Jerome Powell emphasized in his press conference, which is not great news for the stock market and supports the bear market continuing into 2023," says James Demmert, chief investment officer of Main Street Research. "The Fed is trying to engineer a soft economic landing that in our view has a high likelihood of failing and causing a recession in 2023."
As a result, the major market indexes "are vulnerable at current levels," Demmert adds.
Given this precarious market backdrop, investors would do well to focus on sectors that historically perform well in market downturns, like healthcare or consumer staples. Another option is to embrace the best bear market ETFs, or funds that cover a variety of strategies that tend to work well in uncertain times.
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.

With over a decade of experience writing about the stock market, Karee Venema is the senior investing editor at Kiplinger.com. She joined the publication in April 2021 after 10 years of working as an investing writer and columnist at a local investment research firm. In her previous role, Karee focused primarily on options trading, as well as technical, fundamental and sentiment analysis.
-
Capital Gains Tax Quiz: How Well Do You Know IRS Rules for Gains and Losses?Quiz Take our capital gains tax quiz to test your investment taxes knowledge. Learn about loss rules, holding periods, and tax incentives that could impact your savings.
-
6 Tax Reasons to Convert Your IRA to a Roth (and When You Shouldn't)Retirement Taxes Here’s how converting your traditional retirement account to a Roth IRA can boost your nest egg — but avoid these costly scenarios.
-
The Delayed September Jobs Report Is Out. Here's What It Means for the FedThe September jobs report came in much higher than expected, lowering expectations for a December rate cut.
-
S&P 500 Snaps Losing Streak Ahead of Nvidia Earnings: Stock Market TodayThe Dow Jones Industrial Average also closed higher for the first time in five days, while the Nasdaq Composite notched a win too.
-
Dow Trims Its Loss to 498 Points: Stock Market TodayMarkets are wondering more and more about returns on the enormous amounts of capital hyperscalers are investing in AI.
-
Dow Falls 557 Points to Start NVDA Week: Stock Market TodayThe Oracle of Omaha saw growth and value in certain corners of the stock market during the third quarter.
-
Investors Buy the Nasdaq's Big Dip: Stock Market TodayStocks are up and down again to end an up-and-down week ahead of big earnings announcements and the eventual return of regular economic data flow.
-
Dow Dives 797 Points as Government Opens: Stock Market TodayThe process of pricing and re-pricing realities old and new never stops, and next week promises to be at least as exciting as this week.
-
Dow Climbs 327 Points, Crosses 48,000: Stock Market TodayMarkets are pricing the end of the longest government shutdown in history – and another solid set of quarterly earnings.
-
Dow Climbs 559 Points to Hit a New High: Stock Market TodayThe rotation out of tech stocks resumed Tuesday, with buying seen in more defensive corners of the market.