Buffered ETFs for a Rocky Market
Buffered ETFs provide protection during market downturns, but in exchange, your gains are capped.
Rocky markets have put a spotlight on defined-outcome exchange-traded funds (ETFs), which protect investors from a portion of stock market losses in exchange for capping some of the gains.
These funds, also called buffered ETFs, invest in options linked to a broad benchmark in order to provide a specific amount of downside protection – 9%, 10%, 15%, 20% or even 100% – over a distinct time frame called the outcome period, typically one year (though three-month funds are now popular).
How much you forfeit in gains depends on the amount of protection the fund offers. The bigger the cushion, the smaller the potential gain.
From just $107.88 $24.99 for Kiplinger Personal Finance
Be a smarter, better informed investor.
Sign up for Kiplinger’s Free Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
A recently launched PGIM fund tied to the S&P 500 Index with 100% protection on losses over one year had a 7% cap on upside returns, while an Allianz ETF with a 10% shield sported a cap of roughly 16%, net of fees.
It's important to find a fund that aligns with your investment objectives and risk tolerance, says Mike Loukas, chief executive of the firm behind TrueShares defined-outcome funds.
To get you started, we've highlighted a few buffered ETFs that may work for investors with certain risk tolerances. Use these suggestions to start your own research.
How to find the best buffered ETFs for you
Bear in mind that the strategies, which charge average annual fees of 0.72%, are structured around specific outcome periods because of the options they buy, but the funds themselves are designed to be buy-and-hold investments.
When a fund's outcome period expires, the fund managers reset it by buying new options for the next cycle.
That said, the timing of purchases should be deliberate. To take advantage of a fund's full downside buffer, it's best to buy shares in a defined-outcome fund a day before the start of the period (the day the fund resets).
"I recommend buying on the reset day, an hour or so before the market closes,” says Beverly Hills, California, adviser Stuart Chaussee. Remember, the advertised protection and cap on gains only apply over the full outcome period.
And note that the cap on gains will likely vary from one outcome period to the next because it is based on options prices at the start of the period, which fluctuate.
For conservative investors: A 100% buffered fund protects against a colossal stock market loss over a one-year period. And if the market doesn't falter, you might do better than a money market fund.
The current cap on gains for the iShares Large Cap Max Buffer (MAXJ), which will reset June 30, is 10.6% for investors who bought at the start of the outcome period last June.
A 20% buffer fund is another option. Chaussee likes the AllianzIM U.S. Large Cap Buffer20 July (JULW). The fund's current cap, which resets July 1, is 11.64%.
For moderate-risk investors: Funds with 15% buffers on declines are the most popular with investors. The July-dated fund of a popular series, the Innovator U.S. Equity Power Buffer ETF July (PJUL), had a cap of 13.7% on gains for investors who bought shares last June. It will reset June 30.
For aggressive investors: Funds with 9% cushions against losses are the obvious choice here. The current cap on the Innovator U.S. Equity Buffer ETF July (BJUL), which will reset on June 30, is 17.4%.
Bullish investors could consider TrueShares Structured Outcome funds. Instead of a cap on gains, investors can expect to reap 73% to 85% of the S&P 500's price return, in exchange for 8% to 12% protection on losses. The TrueShares Structured July-dated fund (JULZ) resets June 30.
This item first appeared in Kiplinger Personal Finance Magazine, a monthly, trustworthy source of advice and guidance. Subscribe to help you make more money and keep more of the money you make here.
Related Content
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.

Nellie joined Kiplinger in August 2011 after a seven-year stint in Hong Kong. There, she worked for the Wall Street Journal Asia, where as lifestyle editor, she launched and edited Scene Asia, an online guide to food, wine, entertainment and the arts in Asia. Prior to that, she was an editor at Weekend Journal, the Friday lifestyle section of the Wall Street Journal Asia. Kiplinger isn't Nellie's first foray into personal finance: She has also worked at SmartMoney (rising from fact-checker to senior writer), and she was a senior editor at Money.
-
3 Ways High-Income Earners Can Maximize Their Charitable Donations in 2025Tax Deductions New charitable giving tax rules will soon lower your deduction for donations to charity — here’s what you should do now.
-
Another State Quietly Bans Capital Gains Tax: Will Others Follow?Capital Gains A constitutional amendment blocking future taxes on realized and unrealized capital could raise interesting questions for other states.
-
5 Core Stocks Every Investor Should Own In 2026 and BeyondCore stocks are solid, long-term investments that provide stable returns and steady growth within your portfolio. Here are five we like.
-
How to Calm Your Retirement Nerves When It's Time to Shift from Savings Mode to Spending ModeTransitioning from saving to spending in retirement can be tricky, but devising a strategic plan can help ensure a smooth and worry-free retirement.
-
Why Wills and Trusts Aren't Enough in the Great Wealth Transfer, From an Attorney Who KnowsFamilies need to prepare heirs through communication and financial know-how, or all that money could end up causing confusion, conflict and costly mistakes.
-
Private Markets for Main Street: What Financial Advisers' Clients Need to KnowWith product innovation 'democratizing' private market access for everyday investors, advisers must step up their game to educate clients on the pros and cons.
-
Dow Climbs 327 Points, Crosses 48,000: Stock Market TodayMarkets are pricing the end of the longest government shutdown in history – and another solid set of quarterly earnings.
-
The Best Homebuilder ETFs to BuyThe best homebuilder ETFs give investors efficient exposure to growth-oriented real estate assets.
-
Seven Practical Steps to Kick Off Your 2026 Financial PlanningIt's time to stop chasing net worth and start chasing real worth. Here's how to craft a plan that supports your well-being today and in the future.
-
A Retirement Plan Isn't Just a Number: Strategic Withdrawals Can Make a Huge DifferenceA major reason not to set your retirement plan on autopilot: sequence of returns risk. Here's how to help ensure a bad market won't sink your golden years.