Paramount+ Premium Debuts: Why "With Showtime" Got the Cut
Paramount+ drops its "with Showtime" label — same price, same content, simpler branding as Showtime titles spread across plans.
Just when you thought streaming tiers couldn’t get more complex, Paramount+ quietly hit the "simplify" button.
On June 23, 2025, Paramount+ quietly rebranded its ad-free, top-tier subscription, formerly known as Paramount+ with Showtime, as Paramount+ Premium.
The switch won’t cost you a penny more (still $12.99/month or $119.99/year) and your favorite Showtime staples like Yellowjackets, Billions and Dexter will remain front and center. It’s the same streaming platform, just with clearer branding.
From just $107.88 $24.99 for Kiplinger Personal Finance
Be a smarter, better informed investor.
Sign up for Kiplinger’s Free Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
How Paramount+ streaming plans have changed over time
Paramount’s streaming journey began as CBS All Access, which rebranded to Paramount+ in 2021 to align with the broader Paramount Global portfolio.
In 2023, the standalone Showtime app was shuttered and its content folded into "Paramount+ with Showtime," creating a single home for both libraries. That bundled tier debuted in early 2023, offering more value but adding complexity to the naming hierarchy.
What changed with the new Paramount+ Premium plan
- Name Update: The label Paramount+ with Showtime is now Paramount+ Premium.
- What Stays the Same:
- Price: $12.99/mo or $119.99/yr
- Ad-free viewing (excluding live TV ads)
- Full access to Showtime originals alongside Paramount’s 40,000-plus episodes and movies
Why Paramount+ rebranded its Showtime tier in 2025
Paramount Global isn’t simply chasing a trend. This rebrand is a calculated move. Here are a few reasons why Paramount may have made the switch.
- Broader Showtime Sampling: According to a statement, Paramount recently began rolling a selection of Showtime series into its lower-cost Essential tier. With Showtime no longer exclusive to the top tier, keeping it in the plan name overstated its role.
- Skydance Merger on the Horizon: Ahead of a planned merger with Skydance Media, Paramount Global is streamlining its offerings under a single, cohesive brand umbrella
- Simpler Consumer Messaging: Fewer sub-brands reduce confusion and marketing complexity which is critical in a landscape where every syllable matters.
Oddly enough though, Paramount stated that the name ‘Paramount+ with SHOWTIME’ network on your cable, satellite, or live TV streaming service (like Hulu with Live TV) will remain for now.
What the Paramount+ Premium rebrand means for you
For current Paramount+ customers, this name change is purely cosmetic. You won't see a new charge or have to update your billing info. Your app will now label the top tier as "Premium," but all your saved shows, watchlists and profiles carry over seamlessly.
If you’re new to Paramount+, the "Premium" tag immediately signals an ad-free experience so there’s no more deciphering multi-part plan names. It’s the same library, same price, same benefits with just a more straightforward path to the content you crave.
With this refresh, Paramount+ aims to cut through the noise of tiered streaming and deliver a crystal-clear subscription platform at a glance.
Related Content:
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.

Choncé is a personal finance freelance writer who enjoys writing about eCommerce, savings, banking, credit cards, and insurance. Having a background in journalism, she decided to dive deep into the world of content writing in 2013 after noticing many publications transitioning to digital formats. She has more than 10 years of experience writing content and graduated from Northern Illinois University.
-
I'm a Government Employee and Need to Get By Until the Shutdown Ends. What Can I Do?The second-longest shutdown in history is leaving many federal workers with bills due and no paycheck to cover them. Here's what you can do to get by.
-
Grant Cardone Tells Us the Biggest Retirement Mistake You Can MakeThe entrepreneur, real estate investor and motivational speaker tells us why people should never stop working.
-
I'm a Government Employee and Need to Get By Until the Shutdown Ends. What Can I Do?The second-longest shutdown in history is leaving many federal workers with bills due and no paycheck to cover them. Here's what you can do to get by.
-
How Prepaid Verizon Phone Service Works and When It's a Smart ChoiceExplore the differences between Verizon Prepaid and Verizon Postpaid plans — costs, perks, flexibility and when going prepaid makes sense.
-
Starbucks Just Announced Red Cup Day and It's Sooner Than You ThinkThe coffee chain's annual holiday cup giveaway returns — with a twist — as the holiday beverage lineup launches early and staff investments ramp up.
-
Pickleball is Causing Costly Eye Injuries. Are You Keeping Yourself Safe?The nation’s fastest growing sport is sending more players to the ER and adding to health care costs. Here’s how to protect your eyes (and your wallet).
-
The Surprising Trick to Stop Money Stress Before It StartsA dedicated 15-minute weekly slot to confront financial stress could help you make smarter money moves.
-
How Fast Does Your Internet Really Need to Be?From solo streamers to bustling smart homes, here’s how to match your internet speed to your lifestyle and know when it’s time to upgrade.
-
Nissan Recalls Over 173,000 Vehicles Due to Fuel-Pump Fuse RiskNissan is recalling more than 173,000 U.S. vehicles due to a fuel-pump fuse short-circuit risk. Learn which models are affected and what owners need to do.
-
Why the Ultra-Rich Still Lose Sleep Over MoneyA look inside the lesser-known financial anxieties of ultra-high-net-worth individuals — and what those fears reveal about markets, policy, and wealth strategy.