Kiplinger's spoke with Anthony Full (pictured at left), 56, founder and owner of Rock Barbers, a Louisville, Colo.-based barbershop. Here, he discusses why he decided to start his own business after years of working for someone else. Read on for an excerpt from our interview:
See Our Slide Show: 6 Surprisingly Simple Ideas That Made Millions
What prompted you to start your own business? Since 1979, I’ve worked in and run hair salons and barbershops. My previous job was good, but it felt routine. I’m a self-starter, and I wanted to accomplish something that I could model for my children. One of my clients shared a quote by Oliver Wendell Holmes that resonated with me: “Alas for those that never sing, but die with all their music in them!” If you have a well-thought-out idea, the risk lies in not taking it.
Why a classic American barbershop? Men always feel conspicuous in a hair salon, and barbershops are making a comeback. Rock Barbers focuses exclusively on men, and we practice old-school barbering with a modern twist. We still offer hot-towel shaves, but we’ll also detail your beard and give expert haircuts. We advertise, “Dude, Get a Haircut!”
From just $107.88 $24.99 for Kiplinger Personal Finance
Become a smarter, better informed investor. Subscribe from just $107.88 $24.99, plus get up to 4 Special Issues
Sign up for Kiplinger’s Free Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
For two bits? No, the cuts are $29 and up, and the hot-towel shave is $35.
What’s special about your shop? It’s designed for masculine comfort. We chose substantial chairs and outfitted our stations with Kobalt toolboxes. We have flat-screen TVs, a putting green and a guitar for anyone to play. You can converse privately with your barber or join in shopwide chatter. Clients can book their appointments online.
Did you have a business plan? Absolutely. Writing one forces you to answer questions that you don’t want to answer: What is my true market? What is the cost of the advertising I’d like to do? What are the tax implications of my decisions? I needed help with financial projections, so I consulted two of my clients who are accountants and another who is a CFO.
Where’d you get financing? I took a home-equity line of credit—the cheapest money going—for $150,000. The line isn’t paid off yet because we’ve consistently reinvested profits back into the business, but we regularly make extra payments against the loan principal.
Is the shop profitable? Yes. In 2010, our first year, when it was just me, Rock Barbers grossed $50,000 in sales. Now I employ eight other barbers and four front-desk staff. The business grossed more than $400,000 in sales in 2014 and will exceed that this year.
Are you making a living? My wife is also a hairstylist and works out of our home. We combine our businesses under Rock Barbers LLC and take a combined annual salary of $50,000. That’s much less than I made previously, and like all founders, I’m working eight days a week and 25 hours a day! But my business rewards me in ways other than money.
What’s next? I’m launching a line of hair-care products called Rock Tools for Men in early 2015. We’ve earmarked about $50,000 to get it off the ground. New product lines typically get purchased by makers of existing products. So this is probably a shorter-term play if the line gets traction.
Will you ever retire? No. I’ll probably reduce the days and hours that I work, but the social part is so rewarding. I’ll die with my boots on.
-
Quiz: How Much Do You Know About Taxes on Social Security Benefits?Quiz Social Security benefits often come with confusing IRS tax rules that can trip up financially savvy retirees and near-retirees.
-
Are You Ready for 65? The Medicare Initial Enrollment Period QuizQuiz Turning 65 soon? Test your basic knowledge of Medicare's Initial Enrollment Period (IEP) rules in our quick quiz.
-
3 Ways to Stretch the 2026 Social Security COLA For Your BudgetThree steps retirees can take to stretch the Social Security COLA to fit their budgets.
-
How to Search For Foreclosures Near You: Best Websites for ListingsMaking Your Money Last Searching for a foreclosed home? These top-rated foreclosure websites — including free, paid and government options — can help you find listings near you.
-
Four Tips for Renting Out Your Home on Airbnbreal estate Here's what you should know before listing your home on Airbnb.
-
Is Relief from Shipping Woes Finally in Sight?business After years of supply chain snags, freight shipping is finally returning to something more like normal.
-
Economic Pain at a Food Pantrypersonal finance The manager of this Boston-area nonprofit has had to scramble to find affordable food.
-
The Golden Age of Cinema Enduressmall business About as old as talkies, the Music Box Theater has had to find new ways to attract movie lovers.
-
Pricey Gas Derails This Uber Driversmall business With rising gas prices, one Uber driver struggles to maintain his livelihood.
-
Smart Strategies for Couples Who Run a Business TogetherFinancial Planning Starting an enterprise with a spouse requires balancing two partnerships: the marriage and the business. And the stakes are never higher.
-
Fair Deals in a Tough Marketsmall business When you live and work in a small town, it’s not all about profit.
