Smart Strategies for Couples Who Run a Business Together

Starting an enterprise with a spouse requires balancing two partnerships: the marriage and the business. And the stakes are never higher.

Happy mature couple looking away while standing against food truck
(Image credit: Getty Images)

Gail Nott was a marketing consultant and her husband, Cory, a tech consultant, when they joined forces in 2018 to help other consulting and coaching businesses expand. Married since 2005, Gail, 46, and Cory, 53, of Nicasio, Calif., found it tough going at first. "I would have all these initiatives in mind, how we were going to market and expand our business, and it didn't feel like he agreed with me," she says. "We weren't getting anything done."

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Contributing Writer, Kiplinger's Personal Finance

Alina Tugend is a long-time journalist who has worked in Southern California, Rhode Island, Washington, D.C., London and New York. From 2005 to 2015, she wrote the biweekly Shortcuts column for The New York Times business section, which received the Best in Business Award for personal finance by the Society of American Business Editors and Writers. Her work has appeared in numerous publications, including The Times, The Atlantic, O, the Oprah Magazine, Family Circle and Inc. magazine. In 2011, Riverhead published Tugend's first book, Better by Mistake: The Unexpected Benefits of Being Wrong.