What to Look for in a Financial Adviser
We all want to reach retirement age confident we have the means to live a comfortable and enjoyable life, and choosing a financial adviser is one of our most critical decisions.

Finding someone to take care of your money can be a stressful task. But you want to take your time to ensure you are selecting the right fit. What should you look for when choosing a financial adviser?
Here are a few questions to keep in mind as you seek an adviser to continue planning for retirement.
Are they a comprehensive planner?
When you first meet with a potential financial adviser, what advice are they offering you? Are they talking only about stocks and bonds? Or do they focus on other aspects of your finances like Social Security, taxes and estate planning?

Sign up for Kiplinger’s Free E-Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
A comprehensive financial planner will help you develop a holistic plan that looks at all aspects of your finances and covers your short-term and long-term goals. Advisers who use a holistic approach will take the time to ask you questions about your financial goals, both now and in the future. This could include everything from legacy planning to charitable giving. You want an adviser who truly understands your hopes for retirement. A holistic plan looks to optimize all aspects of your finances and how they can work together toward those goals. This type of planning will bring you a lot more value and help you navigate complicated financial decisions.
Are they a fiduciary?
A fiduciary is legally and ethically required to make the best decisions for their clients. They will always put your needs first. This may not be the case for many advisers out there. When choosing a financial adviser, you are looking for someone to help manage all of your finances. You want to be sure you can trust them to do that.
A fiduciary cannot recommend anything that does not benefit you. If a recommendation could lead to a potential conflict of interest for your adviser, as a fiduciary, they have to tell you. This could be something as simple as an adviser profiting more from one investment over another. When they are a fiduciary, you know that the recommendations they are giving you come from a place of trust, good faith and legal and ethical duty.
Are they an independent adviser?
An independent adviser is paid a flat fee to advise their clients, and they want to provide you more than a product. This is very different from advisers who work on commission. They make money based on their sales for a third party. Be wary of advisers who work on commission. Their recommendations may be based on sales and not the products or services that are best for you.
Advisers who work for larger firms may be allowed to offer only their firm’s specific products or services. Working with an independent adviser leaves you open to many more options for your money.
Are they a good personality fit for you?
Your values and goals should align with your financial adviser’s. When you leave an initial meeting, ask yourself if you got anything out of it. Your adviser should be able to make complicated financial subjects simple. You might meet someone who checks all of your strategic boxes, but if they aren’t a good fit for your personality – it’s OK to keep looking. This is an important decision, and you want to make the right one.
Enhance your financial future
A recent poll found that about 38% of Americans currently work with a financial adviser, and advisers are the most trusted place to get financial advice.
Planning your financial future is a process that takes years, and you don’t want to make any mistakes. Make sure you are working with the right people who make the best decisions for you and your money.
Get Kiplinger Today newsletter — free
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.
Tony Drake is a CERTIFIED FINANCIAL PLANNER™ and the founder and CEO of Drake & Associates in Waukesha, Wis. Tony is an Investment Adviser Representative and has helped clients prepare for retirement for more than a decade. He hosts The Retirement Ready Radio Show on WTMJ Radio each week and is featured regularly on TV stations in Milwaukee. Tony is passionate about building strong relationships with his clients so he can help them build a strong plan for their retirement.
-
The Trade Desk Stock Plunges on Soft Revenue, Weak Outlook
The Trade Desk stock is plunging Thursday after the advertising platform missed fourth-quarter revenue expectations and issued weak first-quarter guidance.
By Joey Solitro Published
-
New Colorado Tax Credit: What’s the Scoop?
State Tax Everything you need to know about the Colorado family affordability tax credit in 2025.
By Kate Schubel Published
-
Heirs Inheriting Crypto? Don't Make It a Headache for Them
If you have cryptocurrency in your estate, you'll need meticulous plans and clear instructions to ensure beneficiaries don't lose out after you're gone.
By Patrick M. Simasko, J.D. Published
-
DIY Retirement Planning: A Smart Move or a Risky Endeavor?
You can cut the cost of retirement planning by doing it yourself. But for something this important, it might be wiser to call in the professionals.
By Jennifer Lahaie, RICP®, CTS™, CAS® Published
-
Galentine's Day: A Time to Promote Financial Literacy Among Friends
Here are three things women can do to help their friends gain financial knowledge and confidence.
By Stacy Francis, CFP®, CDFA®, CES™ Published
-
These Two Issues Are Critical to Efficient Retirement Planning
You're saving hard for retirement, but if you're not thinking ahead about taxes and the cost of health care, your savings — and your legacy — could be at risk.
By Cliff Ambrose, FRC℠, CAS® Published
-
How to Use Good Debt (While Identifying and Avoiding Bad Debt)
Not all debt is bad, but knowing the difference between good debt and bad debt and how to use them can help you get ahead financially and stay ahead.
By Mike Decker, NSSA® Published
-
Four Potential Tax Changes to Keep Your Eye On
Many taxpayers may be surprised by a larger tax bill if the TCJA isn't extended. Check out these proactive strategies to help mitigate some of the impacts.
By Adam Frank Published
-
What Can Happen if You Live Together Without a Cohabitation Agreement?
Lots of people live together without being married, and there's nothing wrong with that, but if things go south or one partner dies, complications can ensue.
By H. Dennis Beaver, Esq. Published
-
Six Risks of Delaware Statutory Trusts in 1031 Exchanges
Here's how proper preparation can help you successfully navigate these DST risks, from market uncertainties to structural limitations.
By Daniel Goodwin Published