American Express Tests the Biometrics Waters

Select American Express members to be the first to try pilot program that uses facial and fingerprint recognition for online checkout.

A man holds a credit card in one hand while he looks at a tablet in the other.
(Image credit: Getty Images)

American Express is adding facial and fingerprint recognition to its SafeKey technology via a new pilot program aimed at preventing fraud in the online checkout process.

The company says it is the first card issuer to offer the biometric feature. When using a device that supports facial or fingerprint recognition, select U.S. card members that checkout with SafeKey will be prompted to enable the biometrics, the company said in a statement.

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Joey Solitro

Joey Solitro is a freelance financial journalist at Kiplinger with more than a decade of experience. A longtime equity analyst, Joey has covered a range of industries for media outlets including The Motley Fool, Seeking Alpha, Market Realist, and TipRanks. Joey holds a bachelor's degree in business administration.