Life Insurance Really Can Be Affordable and Uncomplicated

Many consumers think life insurance is pricey and complicated, but the truth is you can start small, and online tools make purchasing a policy easier than ever.

A couple huddle under an umbrella together on a cold, rainy beach.
(Image credit: Getty Images)

We know that there is a substantial gap in coverage for many Americans, with 53 million adults saying they need life insurance or more of it. September is Life Insurance Awareness Month, a perfect time to discover the truth about life insurance and its role as a powerful financial-protection tool.

While half of Millennials report needing life insurance or more of it, over one-third of Gen Z reported to LIMRA that they perceive life insurance to be “too expensive.” Yet 69% are overestimating the actual cost.

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Salene Hitchcock-Gear, President of Prudential Individual Life Insurance
President of Prudential Individual Life Insurance, Prudential Financial

Salene Hitchcock-Gear is president of Prudential Individual Life Insurance, a business unit of Prudential that offers competitive solutions to meet the needs of consumers through the manufacturing and distribution of a diverse portfolio of life insurance products. An insurance industry veteran with more than 30 years of experience, Hitchcock-Gear joined Prudential in 2017 as chief operating officer of Prudential Advisors, the Company’s national sales organization with more than 3,000 financial professionals, advisors and fee-based financial planners who offer clients a broad range of financial solutions. She became president of the Individual Life Insurance business in 2018.