If You'd Put $1,000 Into Disney Stock 20 Years Ago, Here's What You'd Have Today

Walt Disney (DIS) stock was having a terrific 2024 through late May. Shares were up 35% for the year to date, making DIS the best performing component of the Dow Jones Industrial Average.

But then the bottom fell out when DIS reported quarterly earnings. Shares sold off sharply after the media and entertainment giant's revenue came up short of Wall Street's expectations. 

Make no mistake: Wall Street continues to be bullish on the name. The past three years, however, have been rough on this bluest of blue chip stocks.

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Everyone remembers how the pandemic clobbered Disney, whose theme parks and film businesses were epically exposed to COVID-19. Dividend investors certainly recall that the company suspended its payout in the early months of the outbreak in order to conserve cash.

Happily, Disney reinstated the dividend at the end of 2023. It was welcome news for income investors and most certainly helped bolster the share price. 

Perhaps fewer remember how DIS stock more than doubled between March 2020 and March 2021, when shares hit an all-time high as a pandemic recovery play. At the top, Disney boasted a market cap of more than $366 billion. 

What Disney shareholders would probably like to forget is that DIS stock is still worth less than half of what it was at its peak.

Indeed, DIS stock has lost almost 60% of its value since hitting a closing high back in March 2021, shedding more than $200 billion in market capitalization in the process. 

To put such a sum in context, $200 billion is more than the entire market caps of 15 of 30 Dow Jones stocks, including McDonald's (MCD), Cisco Systems (CSCO) and International Business Machines (IBM).   

DIS was one of the 30 best stocks in the world over the three decades ended 2020, so what happened?

The rise of streaming, cord cutting and other industry changes over the past couple of years have Disney facing existential questions. If CEO Bob Iger's first tenure with the company was all about acquiring assets and making Disney bigger, his sequel run as top exec is all about making Disney smaller. Figuring out what to do with the ABC network and ESPN are just a couple of Iger's strategic concerns. 

The bottom line on Disney stock

As noted above, Disney was one of the best stocks in the world over the three decades between 1990 and 2020. Mostly, though, it's been a huge bust.

While it's true that you can manipulate historical returns by fussing with their beginning and end points, Disney's record vs the broader market over pretty much any standardized period you care to measure is terrible.

For its entire history as a publicly traded company, Disney stock has generated a total return (price change plus dividends) of 8.3% annualized. That trails the S&P 500's annualized total return by 2 percentage points over the same time frame.

DIS stock also lags the performance of the broader market over the past one-, three-, five-, 10-, 15- and 20-year periods – usually by distressingly wide margins. 

To get a sense of what this financial carnage looks like on a brokerage statement, have a look at the above chart. Note that if you put $1,000 into Disney stock 20 years ago, it would today be worth about $5,000. 

The same amount invested in the S&P 500 two decades ago would theoretically be good for about $7,200 today.

Disney shareholders expected more. If they feel those returns are inexcusable, they're not wrong. 

If there's a sliver of a silver lining for buy-and-hold Disney investors, well ... at least Wall Street likes its chances of beating the market over the next 12 to 18 months. Of the 32 analysts issuing opinions on DIS stock surveyed by S&P Global Market Intelligence, 16 rate it at Strong Buy, seven say Buy, eight have it a Hold and one calls it a Strong Sell. That works out to a consensus recommendation of Buy, with strong conviction. 

More Stocks of the Past 20 Years

• If You'd Put $1,000 Into Intel Stock 20 Years Ago, Here's What You'd Have Today
• If You'd Put $1,000 Into IBM Stock 20 Years Ago, Here's What You'd Have Today
• If You'd Put $1,000 Into Apple Stock 20 Years Ago, Here's What You'd Have Today