Gambling vs Investing: How to Tell the Difference
It's easy to get caught up in the excitement of placing a bet on the Big Game, but beware of letting that emotion drive your investing decisions. Keep these investment principles in mind.
It’s never been easier to gamble. Looking to place a bet on who will win the Big Game on Sunday? In many states, you just need to open a sports betting app on your smartphone to make a wager. One online brokerage firm even went as far as to offer the ability to bet on this year’s winner, before quickly reversing course.
Sadly, the lines between gambling and investing have been blurred like never before. Many online brokerage firms are enticing their customers to trade frequently by adopting techniques from the gambling industry, such as flashy graphics and frequent alerts. Many firms also steer customers toward risky trades that can become worthless in a matter of hours.
So how can you tell if you are gambling or investing your money?
From just $107.88 $24.99 for Kiplinger Personal Finance
Become a smarter, better informed investor. Subscribe from just $107.88 $24.99, plus get up to 4 Special Issues
Sign up for Kiplinger’s Free Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
For starters, investing involves owning assets that produce value, such as earnings and dividends for stocks, interest payments for bonds or real assets that generate income or meet consumption needs. Buying assets whose value is solely driven by supply and demand is closer to gambling.
But that doesn’t mean that an investment can’t be turned into a speculation or gamble.
Sound investing involves following these investment principles:
- The first step for investing is setting a long-term goal, like saving for retirement or your child’s education. With a traditional portfolio of stocks and bonds, the more you invest and the longer your time horizon, the better your potential of having a positive outcome. In contrast, the more you gamble and the shorter your time horizon, the more likely your potential of ending up with a negative outcome, given the odds are stacked against you.
- Investing in a diversified mix includes different types of securities so your overall portfolio has balance, which can help to smooth out some of the short-term ups and downs. Gambling often results in an outcome where you win big or lose all the money you bet. Similarly, owning only a single security or trading cryptocurrency increases the risk profile of your financial portfolio.
- Investing provides you with an opportunity to keep your costs low so you can keep more of what you earn, like a low-cost exchange-traded fund (ETF) or a high-yielding savings account. Gambling requires you to make frequent trades to either time the market or reinvest an expiring option. And just because a brokerage may not charge a commission for a trade doesn’t mean that it’s free — on top of spread costs, most brokerages receive payment for order flow (PFOF), a practice where the brokerage pockets a slice of your proceeds every time you trade.
- Lastly, investing requires discipline, which can be much easier with investing than gambling. For example, you can set up an automatic investment plan that regularly invests into a diversified portfolio of stocks and bonds that aligns with your investment goals and risk preferences and voilà — if your goals and risk preferences don’t change, you probably don’t need to change your investment mix. Or as Vanguard founder Jack Bogle used to say, “Don’t just do something, stand there!”
Tune out the noise
Gambling takes a lot of work to monitor your positions and manage your overall portfolio — presenting more opportunities to let your emotions get the better of you.
However, not all brokerages design products and experiences for their success at your long-term expense. Again, most, but not all, brokerages accept payment for order flow, in which the brokerage essentially gets a cut of your proceeds every time you trade.
Of course, all investing is subject to risk, including the possible loss of principal; diversification does not ensure a profit or protect against a loss; investments in bonds are subject to interest rate, credit and inflation risk; and no particular asset allocation can guarantee you will meet your goals.
That said, the more you tune out the noise and focus on the things you can control, the better chance you have for investing success.
Related Content
- Is the IRS Coming for Your Gambling Winnings?
- Are You Betting on Super Bowl 2025? Don’t Forget Gambling Taxes
- Taxes on Gambling Winnings and Losses: 8 Tips to Know
- Want to Get Rich and Stay Rich? Avoid 10 Investing Mistakes
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.

James Martielli, CFA®, CAIA®, heads Investment Product, Personal Investor, which is responsible for designing and enhancing Vanguard's brokerage and investment product offer, amplifying distribution efforts and shaping the investment methodology that fuels unmatched investment and savings outcomes for our clients. Previously, James led Investment & Trading Services (ITS), which educates individual investors about Vanguard's products and provides trade execution for the securities and products on Vanguard's retail brokerage platform.
-
Retirees Living in Portugal: You Need a Post-NHR Tax StrategyWhen your 10-year Non-Habitual Resident tax break ends, you could see your tax rate soar. Take steps to plan for this change well before the NHR window closes.
-
Target-Date Fund Innovation: Built-In Income GuaranteesWith target-date funds falling short on income certainty, retirement plans should integrate guaranteed income solutions. Here is what participants can do.
-
Stocks Chop as the Unemployment Rate Jumps: Stock Market TodayNovember job growth was stronger than expected, but sharp losses in October and a rising unemployment rate are worrying market participants.
-
If You're a U.S. Retiree Living in Portugal, Your Tax Plan Needs a Post-NHR Strategy ASAPWhen your 10-year Non-Habitual Resident tax break ends, you could see your tax rate soar. Take steps to plan for this change well before the NHR window closes.
-
Stocks Chop as the Unemployment Rate Jumps: Stock Market TodayNovember job growth was stronger than expected, but sharp losses in October and a rising unemployment rate are worrying market participants.
-
The Delayed November Jobs Report Is Out. Here's What It Means for the Fed and Rate CutsThe November jobs report came in higher than expected, although it still shows plenty of signs of weakness in the labor market.
-
Your Year-End Tax and Estate Planning Review Just Got UrgentChanging tax rules and falling interest rates mean financial planning is more important than ever as 2025 ends. There's still time to make these five key moves.
-
What Makes This Business So Successful? We Find Out From the Founder's KidsThe children of Morgan Clayton share how their father's wisdom, life experience and caring nature have turned their family business into a respected powerhouse.
-
Stocks Struggle Ahead of November Jobs Report: Stock Market TodayOracle and Broadcom continued to fall, while market participants looked ahead to Tuesday's jobs report.
-
Past Performance Is Not Indicative of Your Financial Adviser's ExpertiseMany people find a financial adviser by searching online or asking for referrals from friends or family. This can actually end up costing you big-time.
-
I'm a Financial Planner: If You're Not Doing Roth Conversions, You Need to Read ThisRoth conversions and other Roth strategies can be complex, but don't dismiss these tax planning tools outright. They could really work for you and your heirs.