Striking Gold (or Gas): A Financial Pro Unpacks the Nuances of Energy Investing

Investing in the energy industry, particularly oil and gas, involves understanding the facts about how projects generate returns through cash flow and long-term asset building, while also being aware of the risks.

By Jay R. Young

published 6 October 2025

in Features

Oil rigs and a nearby windmill at sunset. — (Image credit: Getty Images)

The energy industry is one of the most-talked-about areas of the global economy. It's also one of the most misunderstood.

Oil and gas fuel nearly every aspect of modern life, from cars and planes to plastics and fertilizers, yet the public conversation often veers into extremes.

On one end of the spectrum are claims that renewable energy will soon make fossil fuels irrelevant. On the other are stories of instant wealth from oil wells that strike it big.

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The reality is more nuanced. For investors, the real challenge lies in separating fact from fiction and understanding how oil and gas projects create value.

How energy projects generate returns

At its core, an oil and gas project is about converting underground resources into products the market demands.

A project's economics depend on how much oil or gas can be produced, the price it can command and how efficiently it's brought to market.

Returns generally come in two forms:

Cash flow. This is the income generated as oil and gas are sold, with distributions going to investors once operating expenses are covered.

Long-term value creation through asset building. This occurs as new wells are drilled, reserves grow and technology or operational improvements enhance performance.

Over time, these developments compound, building a stronger, more attractive asset base. When the time comes to sell, the portfolio can command a multiple on exit, generating significant value beyond cash flow.

In other words, investors might benefit both from steady income and from the capital appreciation that comes when assets are strategically grown and sold for a premium.

The risks beneath the surface

Energy investing isn't without risk. Subsurface geology is never a sure thing, even with advanced imaging and data analysis.

Operational challenges can also arise, in part because drilling and completing wells is complex, requiring technical precision and reliable service providers.

On top of that, oil and gas prices are famously volatile, shifting with global supply and demand in ways that can quickly alter a project's profitability.

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Regulatory and environmental factors add another layer of uncertainty. Shifting policies or new compliance requirements can change the economics of a project just as surely as a drop in commodity prices.

What savvy investors watch

Because the stakes are high, investors should look beyond the surface story of any energy deal. The experience of the management team is one of the strongest indicators of potential success.

Operators with a history of executing projects in similar basins bring both technical skill and credibility.

The quality of the geology and the development plan is another essential factor. Projects located in proven basins with a repeatable drilling strategy generally carry less risk than speculative plays in untested areas.

Just as important is alignment of interests: When operators commit their own capital alongside outside investors, their incentives are directly tied to performance.

Transparency and realism also matter. Projects that report clearly and use conservative price assumptions provide investors with a clearer picture of both potential upside and potential downside.

Disclaimer

This article was written by and presents the views of our contributing adviser, not the Kiplinger editorial staff. You can check adviser records with the SEC or with FINRA.

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Jay Young is the Founder and CEO of King Operating Corporation, headquartered in Addison, Texas. Jay earned his Bachelor of Business Administration (BBA) degree from Angelo State University. His journey started with various roles that eventually led to the establishment of King Operating Corporation in October 1996. Prior to establishing King, Jay gained experience with roles in both finance and the oil and gas industry. He served as Vice President and a Registered Representative of Texakoma Financial, Inc., worked with stocks and commodities as a Vice President at Dillon Gage and traded stocks at World Market Equities.