Gen I: What Investing's New Class Looks Like

COVID-19 has been a disruptive force in the global economy. But it also has created opportunity for a new group of investors dubbed "Gen I."

A woman invests using her smartphone app
(Image credit: Getty Images)

COVID-19 sparked a lot of change in the world in 2020. In fact, the effects of the global pandemic are still being felt in the workplace, the travel industry and the entertainment sector, among many other places.

That includes the stock market. COVID-19 might have triggered a mass exodus from stocks in February and March, but that dip (as well as a flood of stimulus checks) opened the floodgates to a rush of new investors. In fact, according to a new survey conducted by Charles Schwab, 15% of U.S. investors got their start in 2020 – a group it calls "Generation Investor," or Gen I.

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Karee Venema
Senior Investing Editor,

With over a decade of experience writing about the stock market, Karee Venema is the senior investing editor at She joined the publication in April 2021 after 10 years of working as an investing writer and columnist at Schaeffer's Investment Research. In her previous role, Karee focused primarily on options trading, as well as technical, fundamental and sentiment analysis.