Skip to headerSkip to main contentSkip to footer
Get our Free E-newslettersGet our Free E-newsletters
Kiplinger logoLink to homepage
Get our Free E-newslettersGet our Free E-newsletters
Subscribe to Kiplinger
Subscribe to Kiplinger
Save up to 76%
Subscribe
Subscribe to Kiplinger
  • Store
  • Home
  • Investing
  • Retirement
  • Taxes
  • Personal Finance
  • Your Business
  • Wealth Creation
    • Podcasts
    • Economic Outlooks
    • Tools
    • Kiplinger's Personal Finance Magazine
    • The Kiplinger Letter
    • The Kiplinger Tax Letter
    • Kiplinger's Investing for Income
    • Kiplinger's Retirement Report
    • Store
    • Manage My E-Newsletters
    • My Subscriptions
Skip advert
  • Home
  • investing
investing

10 Things You Must Know About Bull Markets

It's easy to look smart when most stocks are gaining day after day, but how much do you really know about the workings of bull markets?

by: Anne Kates Smith, Dan Burrows
August 19, 2020

Getty Images

Skip advert

There’s a saying on Wall Street: Don’t confuse brains with a bull market.

After all, when most stocks are gaining day after day, it’s easy to look smart. Indeed, the market has been in bull mode for so much of the last decade-plus, it's hard to remember what challenging investing looks like.

Technical analysts differ on the definition of a bull market, but by one measure the S&P 500 confirmed it's in a bull on Aug. 18, 2020, when it closed above its previous all-time high recorded earlier in the year, on Feb. 19. 

The S&P 500's longest bull market in history began in March 2009 and ended abruptly in March 2020, clobbered by coronavirus fears. The ensuing bear market cut fast and deep, but bottomed out in late March. About a month after its nadir, the market returned to bull-market territory and just kept chugging along.

Indeed, from the March 23 bottom to Aug. 18's record high, which confirmed the new bull market, the S&P 500 rose a remarkable 52%.

Justified or not, those of us who have stuck around in stocks are probably feeling pretty brainy these days. Still, there’s plenty more to know about extended runs in stocks. Read on to learn 10 things you must know about bull markets.

  • 20 Best Stocks to Buy for the Next Bull Market
Skip advert
Skip advert
Skip advert

1 of 10

Why They Call It a Bull Market

Ycharts

Skip advert

There are several theories. Some say it's because the New York Stock Exchange is built on land that was used by the Dutch in the 17th century to auction off cattle. Another popular explanation is that rising markets were once fueled by fast-talking brokers with exaggerated claims about stocks (thus the phrase, "a line of bull").

As much as the "line of bull" story rings true, the most widely accepted theory is that the actions of bulls and bears, when attacking an opponent, reflect market movements. Bulls thrust upward, while bears swipe downward.

  • 20 Dividend Stocks to Fund 20 Years of Retirement
Skip advert
Skip advert
Skip advert

2 of 10

When Stocks Officially Are in a Bull Market

Getty Images

Skip advert

There are many misconceptions about bull markets. No, we're not in a bull market just because the pundits on TV say we are. Neither is it a bull market when a major stock market index – such as the Dow Jones Industrial Average, S&P 500 or Nasdaq Composite – hits a new record high.

Rather, market trackers at S&P Dow Jones Indices define a bull market as a 20% rise in the S&P 500 from its previous low. By that measure – a 20% gain off the low – the current bull market began on April 8, 2020.

Note that by that measure, a bull market comes to an end when the S&P 500 falls 20% from its peak.

But other market analysis and research houses view bull markets differently. For instance, Sam Stovall, chief investment strategist at investment research firm CFRA, told Kiplinger's Personal Finance that he defines a bull market as a gain of at least 20% too – but the market also must go six months without falling beneath the previous low.

Other market participants will say that you can't truly confirm a bull market until you exceed the previous all-time highs. By that measure, the bull market started on March 23, 2020, but wasn't confirmed until Aug. 18, 2020, when the S&P 500 eclipsed its previous high set on Feb. 19, 2020.

Regardless, by many strategists' definitions, we're in a new bull market.

  • Warren Buffett Stocks Ranked: The Berkshire Hathaway Portfolio
Skip advert
Skip advert
Skip advert

3 of 10

How Long the Average Bull Market Lasts

Getty Images

Skip advert

As much as investors would like the answer to this question to be "forever," bull markets tend to run for just under four years.

The average bull market duration, since 1932, is 3.8 years, according to market research firm InvesTech Research. As noted above, the longest bull market in history ran for 11 years, from 2009 to 2020.

  • 18 Stocks Warren Buffett Is Selling (And 6 He's Buying)
Skip advert
Skip advert
Skip advert

4 of 10

How Common Bull Markets Are

Ycharts

Skip advert

Not including our current uptrend (because some strategists want further confirmation), there have been 26 bull markets since 1928, according to Ned Davis Research, which uses its own set of signals to determine bull and bear markets. We have seen the same number of bear markets over that time frame.

On average, stocks gain 112% during a bull market. That's against an average loss of 36% during a bear market. And, of course, stocks have only gone up over the long term.

  • 7 Safe High-Yield Dividend Stocks Delivering 4% or More
Skip advert
Skip advert
Skip advert

5 of 10

The Types of Stocks That Do Best in Bull Markets

Getty Images

Skip advert

It depends.

Typically, over the course of a bull market, different types of stocks will lead the pack. In a young bull market (early in an economic expansion), the cyclical sectors that are most sensitive to interest rates and economic growth do best, including financials, consumer discretionary (companies that provide nonessential goods or services) and industrials.

Later, tech stocks tend to lead mid cycle, and commodity-linked sectors, including energy and materials, often outperform at the end stages of the economic cycle.

But this isn't your typical bull market. As we'll see below, tech stocks are outperforming and financials are lagging. Remember that a diversified portfolio will probably own all or most of these stocks, but the proportions will likely change over time.

  • 12 Cheapest Small Towns in America
Skip advert
Skip advert
Skip advert

6 of 10

The Best-Performing Sector in the Current Bull Market

Getty Images

Skip advert

There's really no agreement on when a bull market "officially" begins. Some say it's when the market rises 20% off the bear-market bottom, while others contend it's not a bull until the market regains its prior peak. 

For our purposes – and with the benefit of hindsight – we'll date the current bull run to the market bottom of March 23. The S&P 500 is up a remarkable 52% since then, to which the consumer discretionary sector says, "hold my beer."

The consumer discretionary sector, up 71%, is the top performer in this bull. The sector includes everything from restaurants and retailers to hotel chains and cruise lines to advertising, broadcasting and publishing firms. It has outperformed largely because of how badly it was beaten down in the February-March crash. Tentative moves toward reopening parts of the economy also have boosted sentiment.

The tech sector is essentially tied for second place with the materials sector. They're both up about 64%. 

Rounding out the top five, industrials have gained 58%, and energy is up 54% since the March market bottom. For what it's worth, financials are lagging with a 40% gain.

  • 65 Best Dividend Stocks You Can Count On in 2020
Skip advert
Skip advert
Skip advert

7 of 10

The Stocks Leading the Current Rally

Carrier Global

Getty Images

Skip advert

For all the glory the tech giants are getting these days, the best performing stocks in the S&P 500 since March 23, through the Aug. 18 confirmation, are actually two energy sector names.

Oil and gas driller Apache (APA) leads the market with a gain of 254% since the bear-market bottom. Oil services company Halliburton (HAL), up 214%, came in second.

Rounding out the top five are consumer discretionary stock L Brands (LB) (+207%), industrial name Whirlpool (WHR) (+183%) and copper miner Freeport-McMoRan (FCX) (+167%) from the materials sector. 

  • 5 Best Mid-Cap Stocks to Buy for a Bounce Back
Skip advert
Skip advert
Skip advert

8 of 10

Bull Markets Can Morph Into Unsustainable Bubbles

Getty Images

Skip advert

All the great bubbles started out as bull markets. From the Dutch tulip bulb mania of 1636-37 to the Nifty Fifty blue-chip stocks that collapsed in 1973 to the dot-com darlings that popped the turn-of-the-century tech bubble, spectacular rises and breathtaking falls prove that irrational euphoria and a herd mentality can catapult any market into oblivion.

To learn about the occasionally catastrophic combination of human nature and financial markets, read Manias, Panics and Crashes: A History of Financial Crises, by Charles P. Kindleberger. The newest edition of the classic book was updated by economist Robert Z. Aliber and released in 2015.

  • The 20 Most Expensive Cities in the U.S.
Skip advert
Skip advert
Skip advert

9 of 10

What a Secular Bull Market Is

Getty Images

Skip advert

A secular bull market is an advance usually measured by the decade instead of by the year, occasionally punctuated by shorter bear markets.

Secular bull markets include the run from 1982 through 2000 that saw prices for stocks in the S&P 500 rise more than 1,200%, despite bear markets in 1987 and 1990. The 1949-1966 secular bull withstood a nearly 30% drop in 1962. The average gain for secular bulls approaches 500%.

  • Kip ETF 20: The Best Cheap ETFs You Can Buy
Skip advert
Skip advert
Skip advert

10 of 10

What Kills a Bull Market

Getty Images

Skip advert

A rising inflation, higher interest rates and recession can all contribute to the death of a bull market. But timing is everything.

The stock market anticipates a recession, typically peaking six to nine months in advance of the onset of one. Making things even trickier, stocks sometimes anticipate recessions that never materialize. Also, stocks tend to perform well in the early days of higher rates and rising inflation; they signal a strengthening economy, after all.

Eventually, however, higher rates choke off growth as inflation erodes the value of investment returns.

  • 20 of Wall Street’s Newest Dividend Stocks
Skip advert
Skip advert
Skip advert
  • stocks
  • investing
Share via EmailShare on FacebookShare on TwitterShare on LinkedIn
Skip advert
Skip advert
Skip advert
Skip advert

Recommended

Kiplinger's Weekly Earnings Calendar
stocks

Kiplinger's Weekly Earnings Calendar

Check out our earnings calendar for the upcoming week, as well as our previews of the more noteworthy reports.
August 19, 2022
What’s All the Fuss About Direct Indexing?
investing

What’s All the Fuss About Direct Indexing?

Investors who want control over which stocks they own are looking at direct investing. It comes with some distinct advantages, but it’s not for everyo…
August 19, 2022
Stock Market Today (8/18/22): Stocks Struggle for Direction After Mixed Data
Stock Market Today

Stock Market Today (8/18/22): Stocks Struggle for Direction After Mixed Data

Existing home sales fell for a sixth straight month in July, while the latest jobs data pointed to a stable labor market.
August 18, 2022
Stock Market Today (8/17/22): Stocks Drop After Target Earnings, Fed Minutes
Stock Market Today

Stock Market Today (8/17/22): Stocks Drop After Target Earnings, Fed Minutes

The major indexes fell after Target (TGT) reported plunging profits in Q2, and failed to recover after the release of the Fed's July meeting minutes.
August 17, 2022

Most Popular

Are You Rich? The Answer May Surprise You
personal finance

Are You Rich? The Answer May Surprise You

Whether you are considered rich depends on how you measure it – and the bar for that is changing. Have a look at the numbers that define who's wealthy…
August 12, 2022
Your Guide to Roth Conversions
Special Report
Tax Breaks

Your Guide to Roth Conversions

A Kiplinger Special Report
February 25, 2021
Save More on Green Home Improvements Under the Inflation Reduction Act
Tax Breaks

Save More on Green Home Improvements Under the Inflation Reduction Act

Tax credits for energy-efficient home improvements are extended and expanded by the Inflation Reduction Act.
August 17, 2022
  • Customer Service
  • About Us
  • Advertise With Us (PDF)
  • Privacy Policy
  • Cookie Policy
  • Kiplinger Careers
  • Accessibility
  • Privacy Preferences

Subscribe to Kiplinger's Personal Finance

Be a smarter, better informed investor.
Save up to 76%Subscribe to Kiplinger's Personal Finance
Do Not Sell My Information

Kiplinger is part of Future plc, an international media group and leading digital publisher. Visit our corporate site www.futureplc.com
© Future US LLC, 10th floor, 1100 13th Street NW, Washington, DC 20005. All rights reserved.

Follow us on InstagramFollow us on FacebookFollow us on TwitterConnect on LinkedInConnect on YouTube