If You'd Put $1,000 Into Adobe Stock 20 Years Ago, Here's What You'd Have Today

Adobe stock has outperformed the S&P 500 by leaps and bounds over the past two decades.

Adobe stock
(Image credit: Getty Images)

The promise of generative artificial intelligence has Adobe (ADBE) back to its market-beating ways, even if the stock has gotten off to a disappointing start in 2024.

After adding 77% in 2023, shares in the maker of application software for creative types are lagging the broader market through the first quarter of the new year. The company's May announcement that it was adding AI tools to Photoshop lit a second-half fire under Adobe stock.  But then a pullback of some kind following such a torrid run isn't unusual for any name. Besides, two steps forward and one step back is sort of par for the course for ADBE stock.

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Dan Burrows
Senior Investing Writer, Kiplinger.com

Dan Burrows is Kiplinger's senior investing writer, having joined the august publication full time in 2016.

A long-time financial journalist, Dan is a veteran of SmartMoney, MarketWatch, CBS MoneyWatch, InvestorPlace and DailyFinance. He has written for The Wall Street Journal, Bloomberg, Consumer Reports, Senior Executive and Boston magazine, and his stories have appeared in the New York Daily News, the San Jose Mercury News and Investor's Business Daily, among other publications. As a senior writer at AOL's DailyFinance, Dan reported market news from the floor of the New York Stock Exchange and hosted a weekly video segment on equities.

Once upon a time – before his days as a financial reporter and assistant financial editor at legendary fashion trade paper Women's Wear Daily – Dan worked for Spy magazine, scribbled away at Time Inc. and contributed to Maxim magazine back when lad mags were a thing. He's also written for Esquire magazine's Dubious Achievements Awards.

In his current role at Kiplinger, Dan writes about equities, fixed income, currencies, commodities, funds, macroeconomics, demographics, real estate, cost of living indexes and more.

Dan holds a bachelor's degree from Oberlin College and a master's degree from Columbia University.

Disclosure: Dan does not trade stocks or other securities. Rather, he dollar-cost averages into cheap funds and index funds and holds them forever in tax-advantaged accounts.