Women's Sport to Pass $1B in Revenue in 2024: The Kiplinger Letter

Revenue from elite-level women’s sports should hit $1.3 billion in 2024, according to Deloitte.

A joyful group of women football/soccer players raise their arms in celebration after a game-winning goal
(Image credit: Getty Images)

To help you understand the growth behind the global business of women’s sports and what we expect to happen in the future, our highly experienced Kiplinger Letter team will keep you abreast of the latest developments and forecasts (Get a free issue of The Kiplinger Letter or subscribe). You'll get all the latest news first by subscribing, but we will publish many (but not all) of the forecasts a few days afterward online. Here’s the latest…

Look for 2024 to be a milestone year for the business of women’s sports, crossing the billion-dollar mark for the first time globally. 

In fact, total revenue for elite-level women’s sports should hit nearly $1.3 billion, according to Deloitte. That’s 300% higher than the professional services company’s last analysis in 2021.

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Sean Lengell
Associate Editor, The Kiplinger Letter

Sean Lengell covers Congress and government policy for The Kiplinger Letter. Before joining Kiplinger in January 2017 he served as a congressional reporter for eight years with the Washington Examiner and the Washington Times. He previously covered local news for the Tampa (Fla.) Tribune. A native of northern Illinois who spent much of his youth in St. Petersburg, Fla., he holds a bachelor's degree in English from Marquette University.