Women's Sport to Pass $1B in Revenue in 2024: The Kiplinger Letter
Revenue from elite-level women’s sports should hit $1.3 billion in 2024, according to Deloitte.
To help you understand the growth behind the global business of women’s sports and what we expect to happen in the future, our highly experienced Kiplinger Letter team will keep you abreast of the latest developments and forecasts (Get a free issue of The Kiplinger Letter or subscribe). You'll get all the latest news first by subscribing, but we will publish many (but not all) of the forecasts a few days afterward online. Here’s the latest…
Look for 2024 to be a milestone year for the business of women’s sports, crossing the billion-dollar mark for the first time globally.
In fact, total revenue for elite-level women’s sports should hit nearly $1.3 billion, according to Deloitte. That’s 300% higher than the professional services company’s last analysis in 2021.
Commercial sales are driving growth, including team sponsorships and partnership deals, league-wide sponsorships, merchandising sales, licensing and other non-gameday revenue. Sales of broadcast rights and gameday revenue rank second and third for revenue segments. (Broadcast rights drive men’s revenue.)
Sign up for Kiplinger’s Free E-Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
The boom is fueled by investors seeking a growing market at a modest cost relative to men’s sports. The spending will help boost female athletics at all levels.
North America accounts for over half the global market. The two top sports are soccer ($555 million) and basketball ($354 million). Golf and tennis are big, too. The top moneymaking event? The quadrennial FIFA Women’s World Cup. The popular global soccer tournament scored more than $570 million last year.
This forecast first appeared in The Kiplinger Letter, which has been running since 1923 and is a collection of concise weekly forecasts on business and economic trends, as well as what to expect from Washington, to help you understand what’s coming up to make the most of your investments and your money. Subscribe to The Kiplinger Letter.
Related Content
To continue reading this article
please register for free
This is different from signing in to your print subscription
Why am I seeing this? Find out more here
Sean Lengell covers Congress and government policy for The Kiplinger Letter. Before joining Kiplinger in January 2017 he served as a congressional reporter for eight years with the Washington Examiner and the Washington Times. He previously covered local news for the Tampa (Fla.) Tribune. A native of northern Illinois who spent much of his youth in St. Petersburg, Fla., he holds a bachelor's degree in English from Marquette University.
-
Markets Post Broad-Based Gains Thanks to Mega-Cap Tech
Stocks get help from a couple of laggard Magnificent 7 stocks.
By Dan Burrows Published
-
How to Assess the Impact of Your Charitable Giving
Here are five simple ways to 'do this, not that' when trying to find out from a nonprofit what kind of impact your donations are having.
By Catherine Crystal Foster Published
-
AI to Power the Next Generation of Robots
The Kiplinger Letter There's increasing buzz that the tech behind ChatGPT will make future industrial and humanoid robots far more capable.
By John Miley Published
-
The Robots Are Coming... But Not For a While
The Kiplinger Letter There’s excitement in the tech sector over the potential of humanoid robots, but widespread adoption is likely to be years away.
By John Miley Published
-
Farmers Face Another Tough Year As Costs Continue to Climb: The Kiplinger Letter
The Kiplinger Letter Farm income is expected to decline for a second year, while costs continue to up-end farm profitability.
By Matthew Housiaux Published
-
India's Semiconductor Sector Eyes Expansion Amid AI Chip Boom: The Kiplinger Letter
The Kiplinger Letter As Wall Street’s love affair with chip firms continues, a recent report highlights India’s plans to expand its semiconductor industry.
By John Miley Published
-
H-1B Work Visa Rules Get a Revamp
The Kiplinger Letter H-1B visas allow employers to hire high-skilled foreign workers. Regulators have finalized new rules for this visa program following last fall's proposal.
By Matthew Housiaux Published
-
Woes Continue for Banking Sector: The Kiplinger Letter
The Kiplinger Letter Regional bank stocks were hammered recently after news of New York Community Bank’s big fourth-quarter loss.
By Rodrigo Sermeño Published
-
Are College Athletes Employees of Their Schools?: The Kiplinger Letter
The Kiplinger Letter A recent ruling has ramifications for labor relations and the unionization of student athletes.
By Sean Lengell Published
-
Salton Sea Clean Energy and Lithium Project Gets Approval: The Kiplinger Letter
The Kiplinger Letter California's Salton Sea is due to see the construction of a new lithium extraction and geothermal clean energy power plant.
By Matthew Housiaux Published