Big Money Is Chasing Sports Collectibles: Investing Opportunity or Market Top?

Sports memorabilia, already a solid alternative investment, stands to become a hotter investment ticket with the creation of a bound-to-be-popular marketplace, but could it overheat?

An old baseball glove and ball and baseball trophy sit on a desk.
(Image credit: Getty Images)

When approaching the sports collectibles market as a potential investment strategy, it is imperative to enter with eyes wide open and invest only what you can afford to lose. It can be risky, valuations can fluctuate substantially, and the timing of any purchase or sale will ultimately determine long-term success.

Sports memorabilia has been changing hands for more than a century, and recent events suggest that values may get a boost as a more efficient and liquid market for collectibles emerges. The latest evidence: Fanatics, the multibillion-dollar ecommerce platform focused on sports team merchandise, plans to launch a collectibles events business next year.

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Thomas Ruggie, ChFC®, CFP®
Founder and CEO, Destiny Family Office

Tom Ruggie, ChFC®, CFP®, founded Destiny Family Office, a Destiny Wealth Partners firm, to help clients manage the increasing complexities inherent in their business and personal lives. He has identified three key areas where his firm can make a significant difference: presenting a compelling sphere of investments, including alternative, direct and co-investment opportunities; creating a special emphasis on high-end collectors whose collections signify significant alternative investments; and strengthening the firm’s private trust capabilities. Ruggie has become one of the most respected financial advisers in the industry, receiving national recognition and rankings including: 11X Barron’s Top 1200 Financial Advisors, 6X Forbes/Shook Research Best-In-State Wealth Advisors (2023: 5th in North FL), 12X Financial Advisor Top RIA Firms and Forbes Finance Council 2016-2023.