3 Reasons to Do Your Grocery Shopping at Lidl

Low prices aren't the only thing you'll find at the discount supermarket.

Haven’t heard of Lidl? You will soon. The German supermarket chain opened its first U.S. stores in June 2017, and it expects to have 1,400 locations nationwide by 2023. Lidl (rhymes with needle) operates 10,000 stores in 27 countries. Here are three reasons to give the discount grocer a try.

1. Prices are low

Lidl’s biggest selling point is savings. Its prices on a selection of everyday grocery items undercut Kroger’s prices by nearly 15%, Walmart’s by as much as 10% and Aldi’s by about 5%. Shoppers should benefit as rival retailers lower prices to stay competitive.

2. The wine is good

Lidl’s Allini Prosecco was recently named “Sparkling Wine of the Year” at a blind tasting run by Purdue University. In all, Lidl’s wines, which start at $2.89 a bottle, took home 104 medals. Wines are categorized by price: Everyday Collection (under $5); Wine Club ($5-$10); and Sommelier Selection (above $10).

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3. Aisles are full of surprises

Lidl offers more than groceries. Every Monday and Thursday it rolls out what it calls “surprises.” These are while-supplies-last deals on an eclectic mix of non-grocery items. Recent surprises included a duvet set (king- or queen-size bed) starting at $17.99 and girl’s leopard print jeggings for $4.99.

Learn about more ways Lidl is disrupting the grocery business in the U.S.

Bob Niedt

Bob was Senior Editor at Kiplinger.com for seven years and is now a contributor to the website. He has more than 40 years of experience in online, print and visual journalism. Bob has worked as an award-winning writer and editor in the Washington, D.C., market as well as at news organizations in New York, Michigan and California. Bob joined Kiplinger in 2016, bringing a wealth of expertise covering retail, entertainment, and money-saving trends and topics. He was one of the first journalists at a daily news organization to aggressively cover retail as a specialty and has been lauded in the retail industry for his expertise. Bob has also been an adjunct and associate professor of print, online and visual journalism at Syracuse University and Ithaca College. He has a master’s degree from Syracuse University’s S.I. Newhouse School of Public Communications and a bachelor’s degree in communications and theater from Hope College.