Should Casinos Court Senior Citizens?

State gaming commissions, which regulate casinos, have an ethical obligation to crack down on predatory marketing to the elderly. But so far, most don’t seem interested.

(Image credit: helenecanada)

Q. My mother, who lives in a retirement community, is spending a lot of time at a nearby casino, which is aggressively courting her and her friends with all sorts of freebies. She isn’t wealthy, and when I ask about her gambling losses, she won’t say much—but insists that the casino trips are fun for a lonely widow. What can be done about the casino’s targeting of these seniors?

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Knight Kiplinger
Editor Emeritus, Kiplinger

Knight came to Kiplinger in 1983, after 13 years in daily newspaper journalism, the last six as Washington bureau chief of the Ottaway Newspapers division of Dow Jones. A frequent speaker before business audiences, he has appeared on NPR, CNN, Fox and CNBC, among other networks. Knight contributes to the weekly Kiplinger Letter.