Southwest Airlines will launch its new Rapid Rewards program for frequent flyers March 1. Members used to the simplicity of the old program will have to adjust to receiving rewards for dollars spent rather than flights taken.
Under the old program, members received a credit for each flight they took -- 16 credits equaled a free flight. Under new program, points are earned based on the cost and type of a ticket. Business Select fares (the most expensive) earn 12 points per dollar spent, whereas Anytime fares earn ten points per dollar and Wanna Get Away fares earn six points per dollar. So now it will take an average of ten round-trip flights -- rather than eight -- to get a free flight.
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