Amazon.com: Deal or No Deal?
Tools, toys, books and more: We hunt for the bargains.

The retail behemoth has lower prices on many products — but not on everything. Reconsider your shopping habits for these products:
Great Deals on Practically Everything
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Toys at Amazon.com
Deal. Especially close to holidays such as Easter and Christmas, Amazon touts aggressive bargains on toys, says Kristin Cook, managing editor for BensBargains.com.
Tools at Amazon.com
No deal. Hardware stores such as Home Depot, Lowe’s and Harbor Freight often beat or match Amazon’s prices — especially near the holiday season and in July, when post-Father’s Day markdowns take effect.
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Books at Amazon.com
Deal. Amazon still charges less than brick-and-mortar stores such as Barnes & Noble and Target on print books.
Name-brand clothing at Amazon.com
No deal. You’ll be hard-pressed to find the best prices on clothing and shoes from popular brands, such as Nike and North Face.
Video-game preorders at Amazon.com
Deal. Subscribers to Amazon Prime ($99 a year) get a 20% discount on video-game preorders.
PCs and Apple products at Amazon.com
No deal. The best bargains on iPads and iPhones are usually at Best Buy, Wal-Mart, Fry’s Electronics and Micro Center, says Benjamin K. Glaser, features editor for DealNews.com. And you can often get better prices on personal computers directly from manufacturers.
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Lisa has been the editor of Kiplinger Personal Finance since June 2023. Previously, she spent more than a decade reporting and writing for the magazine on a variety of topics, including credit, banking and retirement. She has shared her expertise as a guest on the Today Show, CNN, Fox, NPR, Cheddar and many other media outlets around the nation. Lisa graduated from Ball State University and received the school’s “Graduate of the Last Decade” award in 2014. A military spouse, she has moved around the U.S. and currently lives in the Philadelphia area with her husband and two sons.
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