The Tradeoffs We Make at Trendy Discount Grocers Like Aldi
More stores are serving up high-quality food at bargain prices.


Shoppers often face a conundrum: Should they pay more for fresh, top-quality groceries or opt for low prices and no-name brands? Now, discount grocery chains aim to deliver both quality and value.
Look for bargains on fresh produce, organics and healthier foods free from artificial ingredients—goods previously seen as reserved for high spenders—at a growing number of discounters, including Aldi, the soon-to-be-opened U.S. branch of Germany’s Lidl chain and Whole Foods’ budget offshoot, 365 by Whole Foods Market.
Aldi, which plans to have nearly 2,000 U.S. stores by 2018, undercuts ordinary supermarket prices by 35% to 40%. The trade-off for a discounter’s low prices is typically smaller stores and fewer employees to help out. If you covet Kellogg’s cereal or Chobani yogurt, you may be out of luck—many products will be the store’s brand. (The quality of private-label foods is generally similar to national brands; they may be produced by the same manufacturers.) You’ll find staples, but a limited variety

Sign up for Kiplinger’s Free E-Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
of each.
Lidl plans to open locations along the East Coast by 2018. It will have larger stores than discount competitors, will likely offer a mix of national and private brands—and it could start a price war. “When Lidl enters a market, it makes a splash by undercutting the price leaders,” says Mike Paglia, director of retail insights at Kantar Retail.
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.

-
Dow Dives 542 Points on Soft Jobs Data: Stock Market Today
The last day of a busy week ends with the first greater-than-1% move in either direction in more than a month.
-
Already Hit Your 401(k) Limit in 2025? Here's What to Do Next
Maxed out your 401(k) contributions, but still want to tuck away money for retirement? Here are seven ways you can take advantage of being a super saver.
-
Alabama Tax-Free Weekend 2025
Tax Holiday Here’s everything you need to know about the 2025 back-to-school Alabama sales tax holiday.
-
Amazon Resale: Where Amazon Prime Returns Become Your Online Bargains
Feature Amazon Resale products may have some imperfections, but that often leads to wildly discounted prices.
-
Florida Back-to-School Tax-Free Holiday 2025
Sales Taxes Everything you need to know about the two-week tax-free holiday in Florida.
-
Roth IRA Contribution Limits for 2025
Roth IRAs Roth IRA contribution limits have gone up. Here's what you need to know.
-
Four Tips for Renting Out Your Home on Airbnb
real estate Here's what you should know before listing your home on Airbnb.
-
Five Ways to a Cheap Last-Minute Vacation
Travel It is possible to pull off a cheap last-minute vacation. Here are some tips to make it happen.
-
How Much Life Insurance Do You Need?
insurance When assessing how much life insurance you need, take a systematic approach instead of relying on rules of thumb.
-
Five Reasons You Shouldn't Shop on Amazon Prime Day
Smart Buying Is Amazon Prime Day still a good deal? We'll break it down.